Tag Archives: centrebet

Australian betting industry veteran Michael Sullivan has announced his return to market with the launch of new bookmaker BlueBet. The former William Hill Australia Chief Executive, Sullivan told Australian business news sources that BlueBet would offer a level of customer service and personalised engagement that foreign owned bookmakers could not facilitate. Sullivan who had led Sportingbet Australia and Centrebet operations …

William Hill Australia pointed to increased fees charged by state racing bodies for a 3% fall in Australian betting wagers placed in the past quarter. William Hill Australia currently operates betting brands Sportingbet Australia, Centrebet and Tom Waterhouse. Management of its Australian sports betting divisions outlined that it would look to improve margins on its Australian betting markets in order …

William Hill has announced the complete migration of its three acquired Australian brands- Centrebet, Tom Waterhouse and Sportingbet Australia. The integration will see all brands managed under a single platform, promoting unified technologies and products to its Australian customer base. William Hill will maintain all three brands active, which counters previous industry speculation that the operator would be looking to …