Tag Archives: Carlos Sabanza

Codere to move to front of shirt in enhanced River Plate deal

SBC News Codere to move to front of shirt in enhanced River Plate deal

Codere has enhanced its partnership with Club Atlético River Plate as it now falls in the ‘main sponsor’ category of the Argentinian football team. The deal sees the multinational company, active in the gaming sectors in Europe and Latin America, secure front of shirt branding on River Plate’s official game and training jerseys. Carlos Sabanza, Head of Sponsorships at Codere, …

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Codere strengthens LatAm visibility with River Plate partnership

SBC News Codere strengthens LatAm visibility with River Plate partnership

Codere has strengthened its sports marketing activities in the Latin American market following an agreement with prominent Argentinian football team Club Atlético River Plate. The four-year deal will see the sports betting operator become the official betting partner of the Primera División team, whilst also gaining visibility via shirt sleeve branding for the initial stages of the deal. Expansion of …

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Northern Spain ambitions see Codere revamp Basque Pelota

SBC News Northern Spain ambitions see Codere revamp Basque Pelota

Spanish sports betting operator Codere Apuestas (Codere) will fund the creation of a new Basque Pelota player league ranking with the help of the sport’s governing body Liga de Empresas de Pelota a Mano (LEPM). The new system named ‘Ranking LEPM Codere’, for the first time will classify the performance of Basque Pelota players competing in the ‘Aspe Pelota’ y ‘Asegarce Pelota’ …

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