April 30, 2021
FSB Tech has struck an alliance with cloud-based gamification and loyalty platform Captain Up, in a bid to boost its burgeoning online sportsbook and casino offering. The partnership will allow operators powered by FSB’s full tech-stack solution to maximise customer activity and drive loyalty through the use of gamification, behavioural psychology and smart social tools. “We aim to push the boundaries of …
Read More »April 15, 2021
Cloud based gamification platform Captain Up has partnered with platform provider BtoBet to strengthen clients’ player engagement and customer loyalty capabilities. The new partners intend to develop scheduled and targeted campaigns, segmented according to user behaviour, and matching rewards and bonuses with different categories, channels and brands, among other parameters. As one half of the partnership, Aspire Global-owned BtoPart will …
Read More »February 7, 2019
Playtech BGT Sports has announced the launch of its ‘Level-Up’ gamification program, seeking to enhance its partner customer engagements, loyalty and retention dynamics through real-time rewards. Updating the market, Playtech BGT details that it has delivered the best-in-class gamification program for its clients, who moving forward will be able to enhance their market offerings with ‘Level-Up engagements’ including – time-sensitive incentives, …
Read More »February 20, 2017
Seeking to boost its client retention capabilities, FTSE-listed gambling technology and platform provider Playtech has entered a strategic partnership with real-time user engagement specialists Captain Up. The partnership will see Playtech incorporate Captain UP real-time engagement and retention tools which will reward in-play customers playing on the Playtech client network. Captain Up engagement tools, combine social communications, gamification mechanisms and …
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