Tag Archives: Bundesliga International

Sportradar bolsters US muscle to match Nasdaq vision

SBC News Sportradar bolsters US muscle to match Nasdaq vision

Sportradar finished its first year and first full quarter as a US Nasdaq listed company citing a strong commercial performance, capitalising the growth of the US sports betting industry. Updating investors in its Q4 and full-year 2021 trading report, the sports data and technology group revealed that its total revenue for the full year stood at €561.2 million, an increase …

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IMG confirmed as Bundesliga’s exclusive global licensing representative

SBC News IMG confirmed as Bundesliga's exclusive global licensing representative

International sports marketing agency, publisher and data distributor IMG has confirmed that it has inked a new deal with Bundesliga International which will see them named as the exclusive global licensing representative for the league. As reported by SportsPro media, the new deal will lead to the development and launch of a new licensing programme, focusing upon elevating the engagement …

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