Content, content, content – it’s one of the big buzzwords in the betting space right now as a tool for marketing, customer acquisition and retention, and general engagement, but how can it effectively be used? Breaking down this topic was the task of SBC’s latest webinar, former Racing Post Editor, Bruce Millington, hosted delegates from two operators as well as …
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Racing Post B2B launched the new B2B sports brand Intellr at last month’s Betting on Football conference. Amongst a strong collection of exhibitors showcasing the latest in sports betting innovation at Stamford Bridge, Intellr launched its flagship in-play football product which provides customers with reliable, high-quality live tipping content. The smart, responsive and agile API bridges the gap between real-time …
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After 11 successful years in the role, Bruce Millington has announced he is going to stand down as the editor of the Racing Post. Earlier this month, Millington moderated a hugely enjoyable panel at the Betting on Sports Conference, which discussed how horse racing can appeal to a wider audience and whether the sport is becoming too elitist. Also speaking …
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FTSE100 betting group Ladbrokes Coral Plc may seek to significantly reduce its £8 million sports sponsorship budget, should the UK government drastically reduce FOBTs wagering levels through its pending industry review judgement. Operating as the UK bookmaker with the most exposure to FOBTs revenues, Ladbrokes Coral governance eagerly awaits the government’s judgement on machine wagering reductions, which is anticipated to …
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Racing Post’s charity campaign was launched on Friday afternoon with the unveiling of a giant saddle cloth at Cheltenham racecourse. The campaign titled #SupportOurJockeys is promoting the causes of the Injured Jockeys Fund (IJF) and Irish Injured Jockeys (IIJ). Ruby Walsh, Chairman of the Irish Injured Jockeys Fund Ltd and winner of last year’s Racing Post Arkle on Un De …
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