Tag Archives: Broadcast Committee of Advertising Practice

CAP and BCAP issue ‘understanding normalisation’ guidelines

Copyright: zerbor / 123RF Stock Photo

The UK Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have joined forces, with an aim of clarifying practices that could potentially fall under the banner of normalisation. A frequent occupant of published documentation on industry advertising matters, the document aims to offer a clear differentiation between the promotion of gambling as a legitimately and …

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