Tag Archives: Bonuses

The importance of dynamic bonuses based on real-time data

bonuses

Standard bonuses in the iGaming industry can be used effectively for quick short-term player engagement and retention, but not as a long-term strategy with the same bonuses for all players, writes Solitics CEO and Founder Tomer Baumel (pictured above). The importance of customer experience has never been more crucial, especially as the industry becomes increasingly crowded. Unfortunately, there are still …

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UKGC offers public guidance on ID rules, rights and responsibilities

The UK Gambling Commission (UKGC) has reminded the general public of the safer gambling requirements that operators must adhere to when customers sign-up and register with online gambling platforms.  Licensed UK operators must ensure that all customers are ID varied, certifying that a customer is old enough to gamble and whether they have ever participated in self-exclusion from gambling services.  …

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CMA unhappy with six aspects of bonus terms & conditions

Copyright: macgyverhh / 123RF Stock Photo

Operators will have to extensively alter their bonus terms and conditions if they are to avoid being taken to court by the Competitions & Markets Authority (CMA). Speaking at the Gambling Commission’s Raising Standards Conference 2017 yesterday, CMA Project Director George Lusty outlined key areas where operator behaviour has to change. Lusty identified six areas of particular concern: Opaque terms …

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BOS Speaker Profile: Harry Lang – Pinnacle: Wise Up! Marketing leadership amid new industry values…

A Betting on Sports conference speaker (15-16 September), Pinnacle Marketing Director Harry Lang details to SBCNews the changing dynamics of marketing leadership amid new industry values focusing on data, knowledge-sharing and intelligence. Lang tells SBCNews, that the future industry marketing winners will ultimately test industry legacy values in what is now a more accountable marketplace… __________________________ SBC: Harry, great to catch …

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