Tag Archives: #bofcon2017

Bookies launch 2018 World Cup masterplans

World Cup - Copyright: jcamilobernal / 123RF Stock Photo

Matthew Glazier of bookies.com looks ahead to next summer’s World Cup extravaganza in Russia, which promises to be typically record-breaking. Aside from an Under-21 European Championship and the glorified group of friendly matches that comprised the Confederations Cup, there wasn’t a lot of football played during the summer of 2017, although at least the latter tournament whetted the appetite for …

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Natalie Berenato – Betcart – Working with affiliates to grow together

Betcart - Copyright: baranq / 123RF Stock Photo

Just a few weeks ago, Betcart marked its Betting on Football debut by appearing on the ‘New brands in football betting’ panel at Stamford Bridge. We caught up with the company’s head of marketing and affiliates Natalie Berenato to find out more about Betcart’s #bofcon2017 conference experience. SBC: First of all, can you name a few highlights from your Betting …

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#bofcon2017 – China’s CSL can become an attractive football proposition

Asian betting market experts are taking the Chinese Super League (CSL) seriously, though football in China has a long road until it becomes an attractive proposition for sports consumers. At this month’s SBC ‘Betting on Football Conference’ (3-5 May Stamford Bridge London), the newly funded CSL was discussed as an Asian sport and commercial prospect. Andre Rodrigues, CEO of Malta-based …

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97.4% of attendees recommend Betting on Football

Betting on Football

Betting on Football 2017 has been hailed as a great success with 97.4% of visitors to the conference saying they would recommend it to a colleague, according to a survey carried out by SBC Events. Delegates, sponsors, speakers and exhibitors from the 3-5 May event also rated the networking opportunities at Stamford Bridge as 70% ‘excellent’ or ‘very good’ while …

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Matchbook extends casino offering with Evolution Live

Evolution - Copyright: tony4urban / 123RF Stock Photo

Matchbook has expanded its casino offering with content from Evolution Live Casino, to sit alongside proprietary games from NetEnt and Red Tiger Gaming. The integration of Evolution Live products has extended Matchbook’s current offering of Live Roulette and Blackjack tables on desktop, tablet and mobile. Matchbook Casino now offers the full portfolio of Evolution Live Casino products, which includes Immersive …

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#bofcon2017 – New innovation and the impact of automation on trading

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Paolo Personeni, Managing Director of Managed Trading Services at Betradar, has predicted that “voice activated sports betting is around the corner”. Speaking at Betting on Football 2017, Personeni was part of a panel discussing the evolution of the trading floor, the increased use of algorithms to define odds and the presence of more data which “means automation will become generally …

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#bofcon2017 – Suppliers evolve within a consolidated market place

SBTech CEO Richard Carter said it is unlikely that operators will move all product development in-house, after suggesting that it only “makes financial sense in the board room”. Carter was part of the Supplier CEO panel at Betting on Football 2017, alongside BetConstruct CEO Vahe Baloulian, OPTIMA speaker Jacob Lopez Curciel and BtoBet Kostandina Zafirovska. The session featured a discussion around …

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#bofcon2017 – Exploring marketing value outside of the Premier League

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Speaking at Betting on Football 2017, Nottingham Forest Commercial Manager Mark Bullock confirmed a renewed sponsorship deal with 888sport, described as “the biggest in the club’s history”. Bullock hailed the ongoing success of the partnership with the Gibraltar-based 888sport, which has helped the club to successfully “combine a binary market with the engaged, emotive fan”. As part of the deal, …

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Matchbook – Sponsor Profile – #bofcon2017

Matchbook #bofcon2017

Matchbook is sponsoring Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. On the second day of the event (3-5 May), we spoke to Matchbook Director of Business Development Director Bradley Morrish about why football is such an attractive sport for betting, how the market is changing from …

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#bofcon2017 – Reflecting on the regulatory steps taken by Russia

Russia - Copyright: boarding1now / 123RF Stock Photo

The BetOlimp CEO said that a regulated market in Russia presents challenges, but also “brings opportunities for established operators to become leaders in the region”. Alexey Sinyushkin was part of a star-studded Eastern European focused panel at Betting on Football 2017, reflecting on the recent steps taken by Russia to formally regulate its online sports betting market, which includes a …

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