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Perform secures British Basketball League (BBL) media rights distribution deal

September 30, 2016

Updating the market this morning, Perform Group has announced that it has agreed a content and media rights distribution deal with the British Basketball League (BBL), the UK’s professional basketball league. The partnership will see Perform manage the broadcast and digital rights for all BBL games, including exclusive streaming and data rights for Perform’s Watch&Bet and RunningBall products. The long-term commitment …

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