Tag Archives: BlueRibbon Software

Optimove signs BlueRibbon integration deal

Optimove signs BlueRibbon integration deal

Digital marketing software provider Optimove has entered a new partnership with BlueRibbon Software which will focus on boosting player engagement and retention. Under the agreement, BlueRibbon will build an ‘out-of-the-box integration’ with Optimove, enabling Optimove users to create custom jackpot campaigns, increasing player engagement, loyalty and retention. Yuval Shefler, VP Strategic Partnerships at Optimove, said: “BlueRibbon’s gamification solution is a …

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BlueRibbon signs strategic partnership with The Stars Group

B2B marketing platform provider BlueRibbon Software has strengthened its network of partnerships after inking a new deal with The Stars Group (TSG). The agreement with BlueRibbon will see the Canadian gaming and online gambling giant implement new jackpot-based promotions across its online casino assets throughout its multi-national jurisdictions. Commenting on the agreement, Amir Askarov, co-founder and CEO of BlueRibbon, said: …

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Ashkenazi joins BlueRibbon as strategic advisor

Rafi Ashkenazi, the former Chief Executive of The Stars Group, has joined BlueRibbon Software as its strategic advisor, supporting the B2B marketing platform provider in strengthening its foothold across a range of global gaming markets. BlueRibbon praised Ashkenazi’s expertise in the igaming industry, and hopes that his experience from holding a series of c-suite management positions will ‘add to the …

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