PointsBet appears to be leaning towards the acquisition offer made by Australian betting challenger brand Betr over that made by Japanese digital entertainment group MIXI. Melbourne-headquartered PointsBet, which is active in Australia and Canada and formerly active in the US, states that Betr’s offer may lead to a ‘superior proposal’ to MAXI’s offer. The firm is now committed to carrying …
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BlueBet adds TopSport to Australian market disruption mission
Australian challenger brand BlueBet has stated that it is nearing a market share between 10%-15% after completing its acquisition of TopSport this week. The company, which trades as betr after merging with its fellow challenger betting brand last year, secured terms to acquire TopSport just two months ago with a price tag of AU$15m (£7.3m). TopSport is active in the …
Read More »BlueBet prices AU$360m counter bid to acquire PointsBet
BlueBet Plc has proposed a counter-offer to acquire the business of ASX rival PointsBet Holdings, stating it is “superior in value” to the deal accepted with MIXI Australia. The board of BlueBet has entered a ‘scheme arrangement’, securing funding to put forward an AU$1.28 per share deal to acquire the Australia/Canada betting group PointsBet outright. Its offer is above the …
Read More »BlueBet buys ‘niche and high-value’ TopSport for AU$ 15m
BlueBet has announced to the ASX that it has agreed to terms to acquire Northern Territory bookmaker and racebook TopSport (TopSport.com.au). The deal will see BlueBet undertake an A$15m (€10m) equity raise to acquire TopSport, bolstering BlueBet’s target of gaining 10-15% of Australia’s sports wagering market share. Once funding is secured, BlueBet will reward TopSport’s owners, the Merlehan family, with …
Read More »BlueBet billboards land operator in trouble with Victorian regulator
BlueBet has been charged by the Victorian Gambling and Casino Control Commission (VGCCC) with violating the Australian state’s betting advertising laws. The operator, headquartered in Sydney in the neighbouring state of New South Wales (NSW), allegedly breached Victoria betting regulations by placing billboard advertisements along motorways. Victoria’s gambling regulator has charged the firm with 43 violations of state law for …
Read More »BlueBet outlines FY23 priorities as profits dip after investment heavy H1
International betting firm BlueBet has outlined its corporate priorities for 2H23 after experiencing a slight lull in both revenue and profits during the first half of the financial year. Issuing an update this week for trading during 1H23 (1 July – 31 December 2022), the Australian operator reported revenues of $36.2m, down slightly, although relatively steady, on corresponding 1H22 figures …
Read More »BlueBet punts on gamification with Low6 strategic investment
Australian betting firm BlueBet has made a strategic investment totalling US$500,000 in UK sports gamification company Low6. The cash injection forms part of BlueBet’s wider goal of adding ‘new and innovative’ products to its portfolio, specifically Low6’s free-to-play range. By making the investment, the ASX-listed company has been able to launch Low6’s FTP gamification products on its platform for a …
Read More »Low6 completes $5m funding round ahead of IPO
UK-based sports gamification firm Low6 has announced its intention to publicly list in the US via an initial public offering (IPO), whilst completing a $5 million funding round. The free-to-play game developer, headquartered in Birmingham, detailed that the most recent round of funding would be used to support its continued growth, with a particular focus on the US market. In …
Read More »Sullivan returns to market with BlueBet Australia
Australian betting industry veteran Michael Sullivan has announced his return to market with the launch of new bookmaker BlueBet. The former William Hill Australia Chief Executive, Sullivan told Australian business news sources that BlueBet would offer a level of customer service and personalised engagement that foreign owned bookmakers could not facilitate. Sullivan who had led Sportingbet Australia and Centrebet operations …
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