Tag Archives: BK8

Aston Villa agrees BK8 sponsorship despite fan pushback

SBC News Aston Villa agrees BK8 sponsorship despite fan pushback

Aston Villa has announced a multi-year partnership with BK8 which will see the online betting operator front the Premier League club’s shirts as its primary sponsor.  The three-year deal will last until the end of the 2025/26 league season, which will coincide with the enforcement of the recently agreed upon league-wide ban on gambling front-of-shirt sponsorships.  Under the terms of …

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UKGC fines TGP Europe £320k for AML white-label shortcomings  

Sarah Garnder: UKGC consultation conclusions due this summer

The UK Gambling Commission (UKGC) has this morning charged TGP Europe Limited a penalty totalling £316,250 for failures in anti-money laundering (AML) and social responsibility measures. The Isle of Man-based business, which manages a white-label network of 19 websites, including the sportsbook brands of Fun88, 12Bet, BK8 and Kaiyun, will also receive an official warning and face added conditions to …

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Aston Villa confirms BK8 deal will go ahead despite fan backlash

Aston Villa

Aston Villa’s sponsorship agreement with BK8 will go ahead, according to club supporters’ organisations, having been hit with criticism from fans for the company’s advertising history. Reports last month indicated that the BK8 branding would likely feature on the front of the Premier League side’s match shirts, as a replacement for outgoing three-year partner Cazoo. BK8 has a history of …

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Aston Vila’s BK8 deal prompts backlash for ‘explicit’ ad history

SBC News Aston Vila's BK8 deal prompts backlash for 'explicit' ad history

BK8 has been named a new partner of Aston Villa, although the betting company has been criticised for producing ‘sexually provocative adverts’. This controversial sponsorship, first reported by The Telegraph, is likely to see the operator’s branding placed on the shirts of the Premier League team. James Grimes, Founder of the Big Step campaign against gambling sponsorship, told The Telegraph: …

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BK8 makes Championship moves with Burnley FC and Huddersfield Town

SBC News BK8 makes Championship moves with Burnley FC and Huddersfield Town

BK8 has announced sponsorship deals with both Burnley FC and Huddersfield Town following the start of the 2022/23 EFL season. The betting operator becomes the official training wear partner of Burnley. Meanwhile, the agreement with the Championship side also sees the Burnley FC in the Community charity fund receive a windfall of £15,000. The charity contribution also comes as BK8 …

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BK8 expands to UK market in Huddersfield Town partnership

SBC News BK8 expands to UK market in Huddersfield Town partnership

BK8 has become the official global betting partner of Championship team Huddersfield Town for the remainder of the 2021/22 season. The gambling firm’s logo is set to become visible on several club assets, including match day perimeter board advertising and on the players’ non-match day training kit. BK8’s European Managing Director, Michael Gatt, commented: “We are absolutely delighted to have …

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BK8 regains sporting foothold with Kelly Smith partnership

SBC News BK8 regains sporting foothold with Kelly Smith partnership

Asia-focused operator BK8 has secured a brand ambassador partnership with former England and Arsenal Ladies player Kelly Smith. The partnership marks BK8’s debut appointment of a female brand ambassador, as well as a strengthening of its sports sponsorship portfolio following the collapse of its previous agreement with Premier League club Norwich City FC. Following fan complaints regarding the operator’s social …

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BK8 signs five-way LaLiga marketing deal

SBC News BK8 signs five-way LaLiga marketing deal

BK8 has signed sponsorship agreements with five LaLiga Santander clubs, strengthening its presence in the football space and in the Asian betting market. As a result of the deal, which covers the 2021/22 season, BK8 will become the official Asian betting partner of Athletic Bilbao, Elche CF, RCD Mallorca, Valencia CF and Villarreal CF. BK8 will gain branding exposure via …

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Norwich City terminates BK8 shirt sponsorship

SBC News Norwich City terminates BK8 shirt sponsorship

Norwich City has this morning announced that it has terminated its principal sponsorship with Asian facing bookmaker BK8 Sports. The sponsorship, which was confirmed on Monday, had been met with widespread criticism by fans of the club, who had uncovered ‘sexually provocative’ social media marketing campaigns published across BK8’s channels. Issuing a morning statement, Norwich City detailed – “The club …

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BK8 Sports nets Norwich City shirt sponsorship ahead of Premier League return

SBC News BK8 Sports nets Norwich City shirt sponsorship ahead of Premier League return

Norwich City has unveiled online betting and gaming brand BK8 Sports as the newly-promoted Premier League side’s principal partner for the 2021/22 season. Through the deal, a bespoke colourway of the BK8 logo will feature as the new front-of-shirt sponsor on both the Canaries’ first team match and training kits. According to a joint statement, the two parties have ‘a broad range of engaging and powerful …

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