Tag Archives: BK8

BK8 expands to UK market in Huddersfield Town partnership

BK8 has become the official global betting partner of Championship team Huddersfield Town for the remainder of the 2021/22 season. The gambling firm’s logo is set to become visible on several club assets, including match day perimeter board advertising and on the players’ non-match day training kit. BK8’s European Managing Director, Michael Gatt, commented: “We are absolutely delighted to have …

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BK8 regains sporting foothold with Kelly Smith partnership

Asia-focused operator BK8 has secured a brand ambassador partnership with former England and Arsenal Ladies player Kelly Smith. The partnership marks BK8’s debut appointment of a female brand ambassador, as well as a strengthening of its sports sponsorship portfolio following the collapse of its previous agreement with Premier League club Norwich City FC. Following fan complaints regarding the operator’s social …

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BK8 signs five-way LaLiga marketing deal

BK8 has signed sponsorship agreements with five LaLiga Santander clubs, strengthening its presence in the football space and in the Asian betting market. As a result of the deal, which covers the 2021/22 season, BK8 will become the official Asian betting partner of Athletic Bilbao, Elche CF, RCD Mallorca, Valencia CF and Villarreal CF. BK8 will gain branding exposure via …

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Norwich City terminates BK8 shirt sponsorship

Norwich City has this morning announced that it has terminated its principal sponsorship with Asian facing bookmaker BK8 Sports. The sponsorship, which was confirmed on Monday, had been met with widespread criticism by fans of the club, who had uncovered ‘sexually provocative’ social media marketing campaigns published across BK8’s channels. Issuing a morning statement, Norwich City detailed – “The club …

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BK8 Sports nets Norwich City shirt sponsorship ahead of Premier League return

Norwich City has unveiled online betting and gaming brand BK8 Sports as the newly-promoted Premier League side’s principal partner for the 2021/22 season. Through the deal, a bespoke colourway of the BK8 logo will feature as the new front-of-shirt sponsor on both the Canaries’ first team match and training kits. According to a joint statement, the two parties have ‘a broad range of engaging and powerful …

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BK8.com announces John Terry as first Asia ambassador

Former Chelsea and England football captain, John Terry has been named to be the first ambassador of Asian market focused online gaming and betting brand BK8.com. The agreement permits BK8.com exclusive marketing rights to John Terry as Brand Ambassador, which will be across BK8’s marketing campaigns and advertising platforms throughout Asia. Lawrance Wayneson, General Manager of BK8.com, said: “We are …

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