Online casino operator PlayOJO has launched one of the industry’s most unique viral marketing campaigns, recruiting former Apprentice and Big Brother contestant Luisa Zissman as new spokesperson. Breaking industry norms, PlayOJO will not utilise Zissman to promote its online casino promotions, instead, the TV personality is set to present ‘the real facts about Brexit’. “In a series of short videos …
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Boylesports predicts the end of UK Big Brother
Irish independent bookmaker Boylesports has predicted the end of the UK franchise of reality television show Big Brother. In its 16th season on UK terrestrial television, Big Brother has recorded continuous decreasing viewing figures since the franchise was moved to Channel 5 in 2011. During its broadcasting heydays, Big Brother UK which originally aired on Channel 4 would record average …
Read More »NetPlay TV hit by 50% profit slump
Interactive gambling operator, NetPlay TV Plc, recorded a decline in H1 2014 profits of 50%, reporting corporate profits of £1.2 million (H1 2013: £2.4 million) Reporting on the opening six months of 2014, the operator recorded improved performance indicators, which an 24% increase in new player acquisition (H1 2014 – 40,500) and a further 29% increase in active players (H1 …
Read More »NetPlay TV buoyant after ‘very strong’ 2013
Clive Jones, chairman at interactive TV gaming firm NetPlay TV, has described 2013 as a ‘very strong year’ for the company ahead of its AGM today. Jones said that the company delivered its third consecutive year of net revenue growth in excess of 20% and increased EBITDA by 21% to a record £5.2m. He added: “We have continued to be …
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