Tag Archives: bettingexpert

‘Better for Bettors’: Better Collective’s formalised approach to sustainable development

sustainable

For this month’s Better Collective Spotlight, we spoke to Christina Thomsen (pictured above), Head of Investor Relations (IR) and Corporate Social Responsibility (CSR) at Better Collective. We asked her about the sustainability strategy at Better Collective, the parent company behind the likes of bettingexpert.com and hltv.org, and a new commitment to supporting the Sustainable Development Goals (SDG) set by the …

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Better Collective moves fast to mitigate COVID-19 as esports journey begins

The business model for Better Collective has shown resilience against COVID-19 headwinds, as it moves to diversify its publishing assets to compete within the esports market.  A strong opening to 2020 trading saw Better Collective record a 40% increase in group revenues to €20m (Q12019: €15m), which has been driven by a combination of improved sports win margins and increased …

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Better Collective secures esports vision by acquiring HLTV.org for €35m

Stockholm-listed Better Collective A/S has moved to further diversify its publishing network by confirming the outright acquisition of esports player community HLTV.org for €35 million. Updating investors, Better Collective governance stated that the acquisition will establish the company as a leading digital publisher within the burgeoning global esports scene. Operating since 2002, Denmark based HLTV.org is recognised as the leading …

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Efcharistó… Better Collective launches Greek Bookmaker Awards for 2020

Leading industry affiliate marketing publisher Better Collective AS has confirmed that it will launch a ‘Greek Bookmaker Awards’ show hosted by subsidiary Betarades on 23 January 2020. Confirming the event, Better Collective states that it seeks to ‘shine a light’ on the Greek market and further support its best bookmakers and wider stakeholders. The 12-category awards night will be hosted …

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Better Collective appoints Shona ODonnell as global events lead

Stockholm-listed industry affiliate Better Collective A/S has expanded its senior management team after appointing Shona ODonnell as Head of Strategic Events. A figurehead in B2B event production for the global gaming sector, ODonnell joins Better Collective from Clarion Gaming, where she most recently served as Event Director, leading the firm’s portfolio of international executive conferences. Confirming the appointment, Jesper Søgaard, …

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Bookmakers gear up for a bumper-weekend of sports

With one of the racing calendar’s most iconic fixtures taking place this weekend, bookmakers are confident that the Epsom Derby will maintain its popularity during a bumper-Saturday of sports. Betting activity is expected to spike for the derby, as the Epsom Derby remains as the third most popular racing event – just behind Royal Ascot and the Cheltenham Festival. Andrew …

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Bookies take a hammering on Black Thursday at Cheltenham

Cheltenham

Having held a slender lead at half time, the bookies took an “unprecedented beating” on day three at Cheltenham after Defi du Seuil led out a procession of short priced winners. Stephen Harris, Horse Racing Editor at bettingexpert.com, reflected on ‘St Patrick’s Thursday’ at the Festival, which left the bookies staring into a Paisley Park-shaped “abyss” after a nightmare day …

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Better Collective makes its ‘Knowledge Play’ with launch of US Intelligence Network

Stockholm-listed Better Collective AB has continued its US strategic drive after announcing the launch of its ‘state-specific intelligence network’, which will support the growth of US flagship property – US-Bookies.com. In its press notes, Better Collective said that it has launched a series of websites, detailing acute state specific gambling information, which will act as the foundation of Better Collective’s …

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Better Collective: ‘Transformative 2018’ accelerates all future growth options

Publishing its full-year 2018 results, Stockholm-listed Better Collective AS declares a ‘transformative year’ for its business in which it has laid the foundations to become betting/gaming’s leading global affiliate marketing network. Completing its third corporate update as a Stockholm Nasdaq enterprise, Better Collective continues its strong trading momentum recording Q4 2018 revenues of €12 million (Q4 2017: €9.3m). Publishing a …

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Better Collective Spotlight: France’s final World Cup push tops tipster roundup on bettingexpert

bettingexpert

The World Cup semi-final between France and Belgium came out as the top match in 2018 across the bettingexpert tipster community. The match finished 1-0 at the Krestovsky Stadium, as Barcelona’s Samuel Umtiti scored the only goal to take Les Bleus into the final. As part of the Better Collective Spotlight series, SBC News also learned that France’s subsequent victory over …

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