Tag Archives: bettingexpert

Better Collective Spotlight: Taking the safer gambling conversation to the next level

For November’s Better Collective Spotlight, we delve into the world of social responsibility and some of the initiatives that the Danish sports media publisher has introduced to tackle problem gambling behaviour. Following on from Safer Gambling Week (SGW), which took place from 1 – 7 November, Esben Skou Vinther, Senior Director for Group Strategy & Execution, told SBC News that …

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Better Collective launches Gamalyze problem gambling tool

Better Collective has launched its Gamalyze responsible gambling product across its primary sports betting media brands, coinciding with Safer Gambling Week 2021. Produced by Mindway AI – acquired by Better Collective earlier this year – the product functions as a self-assessment tool in the form of a virtual card game, and is offered to online gamblers where the player tries …

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Better Collective powers up US vision with $240m buyout of Action Network

Better Collective AS stated that it has secured the ‘outright leader’s position’ in US sports betting’s media and affiliate landscape, having reached ‘definitive terms’ to acquire the Action Network.  This Monday, Better Collective announced its biggest M&A transaction to date, acquiring all assets of US sports betting publisher Action Network for $240 million (€198m) on a ‘cash and debt-free basis’. …

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Jesper Søgaard: Mindway AI underpins Better Collective’s sustainable future

Better Collective has reaffirmed its commitment to developing Mindway AI as the technology to deliver the group’s sustainable objectives in a new era for igaming and sports betting media. Operating as global gaming’s biggest media publisher, Better Collective underlined the importance of building up its safer gambling and risk detection capabilities – as confirmed in its 2020 ‘Better for Bettors’ …

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‘Better for Bettors’: Better Collective’s formalised approach to sustainable development

sustainable

For this month’s Better Collective Spotlight, we spoke to Christina Thomsen (pictured above), Head of Investor Relations (IR) and Corporate Social Responsibility (CSR) at Better Collective. We asked her about the sustainability strategy at Better Collective, the parent company behind the likes of bettingexpert.com and hltv.org, and a new commitment to supporting the Sustainable Development Goals (SDG) set by the …

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Better Collective moves fast to mitigate COVID-19 as esports journey begins

The business model for Better Collective has shown resilience against COVID-19 headwinds, as it moves to diversify its publishing assets to compete within the esports market.  A strong opening to 2020 trading saw Better Collective record a 40% increase in group revenues to €20m (Q12019: €15m), which has been driven by a combination of improved sports win margins and increased …

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Better Collective secures esports vision by acquiring HLTV.org for €35m

Stockholm-listed Better Collective A/S has moved to further diversify its publishing network by confirming the outright acquisition of esports player community HLTV.org for €35 million. Updating investors, Better Collective governance stated that the acquisition will establish the company as a leading digital publisher within the burgeoning global esports scene. Operating since 2002, Denmark based HLTV.org is recognised as the leading …

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Efcharistó… Better Collective launches Greek Bookmaker Awards for 2020

Leading industry affiliate marketing publisher Better Collective AS has confirmed that it will launch a ‘Greek Bookmaker Awards’ show hosted by subsidiary Betarades on 23 January 2020. Confirming the event, Better Collective states that it seeks to ‘shine a light’ on the Greek market and further support its best bookmakers and wider stakeholders. The 12-category awards night will be hosted …

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Better Collective appoints Shona ODonnell as global events lead

Stockholm-listed industry affiliate Better Collective A/S has expanded its senior management team after appointing Shona ODonnell as Head of Strategic Events. A figurehead in B2B event production for the global gaming sector, ODonnell joins Better Collective from Clarion Gaming, where she most recently served as Event Director, leading the firm’s portfolio of international executive conferences. Confirming the appointment, Jesper Søgaard, …

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