Bookmakers are using a range of sports for marketing purposes, but which sports are proving to be the best, and most accommodating, partners? Tom Seymour of Durham County Cricket Club (CCC) will be speaking on the ‘Different Ball Game’ panel at Betting on Sports. As Commercial Director for one of the leading clubs in the country, Seymour is well placed …
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Why the bookies love famous faces
Big name sports stars looking to keep bringing home the bacon post-retirement have a few options these days. From attempting to emulate GNev’s punditry on Sky Sports, the usual route of remaining in the game as a manager, coach, scout or agent to opening a carp fishery in France if you’re Lee Bowyer, there’s another choice becoming all the more popular. …
Read More »BOS Speaker Profile: Johan Styren – LeoVegas – New Faces… New Values!
The current trials and tribulations facing new sports betting operators will be discussed at BOS Conference’s ‘New Faces’ session. In a mature digital market, can new incumbents not only challenge legacy operators but further create fresh thinking and new industry values? Johan Styren CEO of igaming operator LeoVegas details to SBC readers the preparation and launch of LeoVegas Sports, as his …
Read More »BOS Speaker Profile: James Watson – Sportradar – The skins volcano
Esports form a notable part of the agenda at Betting on Sports (#bettingonsports) next month, and with a plethora of issues to discuss and debate it’s no great surprise why. One industry expert is Sportradar’s James Watson. James will be on a panel alongside Pavol Krasnovsky, founder of RTSmunity, exploring how live betting can work in an esports environment. In …
Read More »BOS Sponsor Profile – Marcin Sapinski – EnergyCasino
EnergyCasino has been confirmed as an Affiliate & Media Event Sponsor for Betting on Sports! The online casino operator is based in Malta, and has its own brand of energy drinks. They are also close to launching a new UK-licensed online sportsbook, EnergyBet. We caught up with Managing Director Marcin Sapinski, who spoke about the conference debates he is most looking …
Read More »Tony Kenny – William Hill – BOS Speaker – The importance of a broad sponsorship mix
Tony Kenny looks after the PR/Communication and activation of William Hill’s sponsorship portfolio, which includes the Scottish Cup, Premier League and World Darts Championship. Kenny will be on our ‘Different Ball Game’ panel at Betting on Sports 2016 (September 15-16), speaking about how betting companies can reach new audiences via sports partnerships. SBC: William Hill has always had a broad …
Read More »Roll up, Roll up – Betting On Sports Conference Ticket Giveaway
Like and share to get a chance to win tickets to Betting on Sports If you’re involved in the sports and betting industries there’s only one place to be this September 15-16 and that’s the Grange Tower Bridge in London. The inaugural Betting on Sports Conference will be in session with six events over the two days, and now the …
Read More »BOS Sponsor Profile – Kelly Eden – TXODDS
Kelly Eden is Head of TXTRADER at TXODDS, a key event and single session sponsor for the upcoming Betting on Sports Conference in London. The two-day conference is the largest of its kind within the sports betting industry, and takes place in September (15-16) at the 5-star Grange Tower Bridge Hotel. TXODDS is a data company, who specialise in the …
Read More »SIS creates Director of Software Engineering role for Mike Jones
SIS has appointed Mike Jones in a newly created role for its senior leadership team. Following a successful 6-month interim period starting in February 2016, he has become the Director of Software Engineering for the company. Based at SIS’ headquarters in Milton Keynes, Jones will be working with SIS teams in London and Salford to drive a transformation in the …
Read More »Richard Moffat – OLBG – Testing Times: New Market Expansion
Richard Moffat Managing Director of leading UK sports betting affiliate OLBG (olbg.com) speaks to SBC on his firm’s recent international expansion and business strategy which has seen OLBG launch its player referral services in Spain, Australia, Ireland and Romania. Moffat details to SBC readers how entering new international markets has tested OLBG’s day-to-day operations and marketing values as an industry …
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