Tag Archives: betting on sports

Conall McSorley – Metric Gaming – Developing and trading real time golf markets

SBC News Conall McSorley – Metric Gaming – Developing and trading real time golf markets

Conall McSorley, the Commercial Director at Metric Gaming, was at Betting on Sports 2016 to speak about international appeal, and the global reach for sports such as golf. Less than a week on, we caught up with him to discuss some of the points that came out of this session, expand on his predictions for golf betting, and find out who …

Read More »

BOS – Future Shock – Money Laundering, Data Protection & Responsible Gambling

SBC News BOS – Future Shock – Money Laundering, Data Protection & Responsible Gambling

Kicking off the first day’s breakout sessions at BOS, Future Shock – Money Laundering, Data Protection & Responsible Gambling was an interactive workshop presented by David Clifton and Suzanne Davies of Clifton Davies Consultancy and Roy Ramm of Extrayard, together with comment from Jenny Williams, former CEO of the Gambling Commission. It focused on key regulatory issues affecting the betting …

Read More »

BOS – Find a bookmaker ambassador with the right personality

SBC News BOS – Find a bookmaker ambassador with the right personality

The CEO from Argyll Entertainment, the operator behind the new BetonBrazil sportsbook, has stressed the importance of bookmakers finding the right personality to reach an extended audience. Stuart Tilly spoke about making Alan Brazil part of the brand itself and ‘more than just an ambassador’, by using his personality to shape the design, audio content and prizes around the website. …

Read More »

BOS – Predicted growth for cricket and golf betting markets

SBC News BOS - Predicted growth for cricket and golf betting markets

George Oborne, Managing Director of India Bet, said that cricket has the potential to become a ‘growth sport for betting’, particularly given the huge turnover in the Indian Premier League (IPL) and other Twenty20 competitions, the way it lends itself to in-play betting and its status as a relative minor in the UK betting market. He was backed up by Todd …

Read More »

BOS – Styren focuses on differentiation for LeoVegas sportsbook

SBC News BOS – Styren focuses on differentiation for LeoVegas sportsbook

Johan Styren, CEO for LeoVegas, has confirmed that its June 2016 sportsbook launch was based on the application of skills that had made the company such a success in the casino world. Styren highlighted fast load times, quick registration, easy-to-use navigation, intuitive player experience and smooth payment systems as the main points of differentiation for the new sportsbook. The mobile-focused …

Read More »

BOS – Finding a balance between UI and presentation of live data

SBC News BOS – Finding a balance between UI and presentation of live data

Paul Witten, Commercial Director for SIS, expressed the need for sports betting markets to find the right balance between the amount of live data provided and the simplicity of the user experience. He stated that the aim for live betting environments should be to process enough data in real time to help inform a decision, without over complicating the user …

Read More »

BOS – More bookmakers to move away from football sponsorship

SBC News BOS - More bookmakers to move away from football sponsorship

Henry Chappell, Founder of Pitch Marketing Group, expects more bookmakers to start looking at other options outside of football for marketing purposes. Football remains the biggest sport for sponsorship in this country, accounting for 80% of all deals made. For the 2016/17 season, 10 of the 20 Premier League clubs have betting companies as shirt sponsors, although this doesn’t include …

Read More »

BOS Sponsor Profile – Tom Light – SBTech – Silver Sponsor

Tom Light, SBTech

SBTech is a Silver Sponsor for Betting on Sports 2016, which has just got underway in London! Established in 2007, SBTech is a leading provider of interactive sports betting solutions and services, and has become a global market leader within the online gaming industry. The complete offering includes user-friendly turnkey and fully managed sports betting solutions, specifically designed for top …

Read More »