Tag Archives: Betsafe Kenya

Betsafe powers Kenya entry with Incentive Games FTP suite 

January 6, 2021

Betsson AB has commissioned sports betting innovation studio Incentive Games to develop a suite of free-to-play (FTP) games for its recently launched Betsafe Kenya brand. Launched this December, Betsafe Kenya is Betsson’s first African sports betting property in which the Stockholm group will seek to lead the Kenyan market in safer gambling, customer care and innovation disciplines.  Betsafe’s entry into …

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Betsson places ‘market responsibilities’ at the forefront of Betsafe Kenya launch

December 2, 2020

Betsson AB has launched its first African market sportsbook property ‘Betsafe Kenya’, pledging the deepest commitment to promoting safer gambling participation amongst customers. This summer, the Stockholm-operator announced its intentions to launch a Kenyan subsidiary by partnering with Kenya Betting Control Board (BCLB) licence holder Bet High Ltd. Forming a strategic partnership, Betsson has commissioned Bet High to operate Betsafe …

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