Tag Archives: BETR

Australian betting group PointsBet has done a 360, appearing to now view the takeover offer made by MIXI Australia over that made by challenger brand Betr. The firm is encouraging its stakeholders to approve a 100% sale of the company’s shares to MIXI, clearly now viewing the tech firm’s bid as its best option. MIXI Australia, the local division of …

PointsBet appears to be leaning towards the acquisition offer made by Australian betting challenger brand Betr over that made by Japanese digital entertainment group MIXI. Melbourne-headquartered PointsBet, which is active in Australia and Canada and formerly active in the US, states that Betr’s offer may lead to a ‘superior proposal’ to MIXI’s offer. The firm is now committed to carrying …

Australian challenger brand BlueBet has stated that it is nearing a market share between 10%-15% after completing its acquisition of TopSport this week. The company, which trades as betr after merging with its fellow challenger betting brand last year, secured terms to acquire TopSport just two months ago with a price tag of AU$15m (£7.3m). TopSport is active in the …

BetMakers Technology Group has signed a new partnership with Australian wagering operator betr.  The deal will see betr receive the former’s fixed odds solutions, content, and data services that will be tailored for the local market.  One of these solutions is BetMakers’ Price Manager tool, which offers all-in-one fixed odds wagering that combines automated trading strategies with the firm’s proprietary …

US-based sports betting and media company Betr Holdings has acquired a new licence for the sports gaming technology of igaming firm Huddle. The licence acquisition will allow Betr to leverage Huddle’s tech stack which includes odds-making, risk and trading tooling, micro-markets, player props, futures, traditional markets, as well as content that spans Same Game Parlays and Same Game Parlays Plus …

Sports, gaming and media company Betr has signed a partnership with Betting Ladies to empower women engaging in sports betting. The deal will aim to foster inclusivity within the sports betting landscape by tapping into Betting Ladies’ audience and leveraging Betr’s existing communication channels.  Mike Denevi, Head of Betr Media, commented: “We are thrilled to partner with Betting Ladies to …

BetMakers Technology Group has announced its acquisition of RACELAB’s global assets, along with the amendment of its Betr agreement. The move adds leading race form, preview, and statistics technology to BetMakers’ ecosystem, as well as proprietary fixed odds pricing technology and associated algorithms. Meanwhile, the acquisition also offers potential for BetMakers to further expand its services in the harness and …

Microbetting and gamification are intrinsically linked and pose immense value for the development of global sports betting, emphasises Joey Levy, CEO of Betr, in an interview before his appearance at the SBC Summit Latinoamerica. Due to take the stage on a panel examining the trend of microbetting, Levy spoke to SBC Media ahead of the Miami event to reflect on …

News Corp sold its shares in Australian sports betting start-up Betr, according to the Australian Financial Review, just four months after the operator’s launch. The international media conglomerate reportedly offloaded its shares as it continues to distance itself from the sportsbook despite being an initial early investor and a 47% stakeholder in the project, which is headed by Matt Tripp …

Australian sports betting start-up Betr has found itself navigating choppy regulatory waters in New South Wales (NSW), as the state’s gambling authority handed it an AS$210,000 fine. Liquor & Gaming NSW issued the firm 14 penalty infringements for marketing to promote its launch in October 2022,  specifically for advertising 100/1 and 20/1 odds on major sports events in newspapers, on …