SBC News Voice of the Sports Betting Industry
BetMakers Technology Group has signed a new partnership with Australian wagering operator betr.
The deal will see betr receive the former’s fixed odds solutions, content, and data services that will be tailored for the local market.
One of these solutions is BetMakers’ Price Manager tool, which offers all-in-one fixed odds wagering that combines automated trading strategies with the firm’s proprietary rating and pricing model.
Bill Richmond, Chief Operating Officer at betr, commented, “BetMakers’ Price Manager platform helps us deliver our market leading Racing product.
“The solution allows us to offer over 300,000 races a year to our customers and ensure we have content constantly available across the three codes. This collaboration helps us provide an unparalleled experience to our valued customers.”
Additionally, BetMakers will also provide betr with official data services from a number of rights holders, together with full access to Racelab content.
Lucas Hopkins, Head of Commercial at BetMakers, added: “BetMakers is very pleased to extend our existing relationship with betr. The combination of the BlueBet/betr businesses has created a significant player in the Australian wagering landscape.
“The extension of this agreement serves as a strong testament to the crucial role our Price Manager solution plays in the world’s largest Racing books.
“We are excited to continue working with betr and look forward to developing further solutions that will ensure their ongoing success for many years to come.”
