Tag Archives: Betfair

Betfair Launches “This is Play” TV campaign

Betfair has enlisted the help of a heroic octopus to launch “This is Play”, a new World Cup brand campaign, ensuring the memory of Paul the Octopus will swim on. The integrated promotion, which spans TV, digital and press, is dramatized by the giant sea creature that mirrors customers’ ability to use technology by playing four simultaneous games of table …

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Betfair adds punch to Froch v Groves

Betfair Sportsbook has offered the public the chance to vote on who they want to win Froch v Groves II with a unique boxing experience. Betfair Sportbook gave rival boxing fans an opportunity to ‘step into the ring’ at Paddington Station and put their best punch forward for their preferred winner of the most highly anticipated boxing event of the …

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Transformational year for GameAccount

Gaming software developer GameAccount Network boosted net revenue by almost £7m last year, financial records detail. The company, listed on both the Irish and London Stock Exchanges, increased net returns to £12.3m by December 31st, a jump of 123% on 2012 figures. Profit before tax yielded £1.6m, versus a subsequent loss of £1m the year previous. Commenting on some of …

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UKash partners with Betfair

Online payment and processing provider UKash has announced an important business win with Betfair. From 2nd May Betfair customers who pass strict verification processes will be able to make cash deposits into their account through Ukash vouchers.  Unique 19 digit codes are purchased with cash in retail outlets and can then be used to pay directly on thousands of websites …

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Mark Brooker steps up as Betfair COO

Betfair have confirmed the promotion of Mark Brooker to Chief Operating Officer, Brooker steps up from his previous position as Director of Sports Betting. Brooker has been involved within Betfair operations for more than five years, looking after sports betting initiatives and corporate development for the operator. Betfair’s appointment of Brooker, will see him become responsible for the performance and …

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Betfair launch Italian betting exchange

Betfair Plc has announced the launch of its Italian betting exchange. In order to comply with Italian gaming regulations, the betting exchange will  have a ring-fenced liquidity separating Italian playr wagering. The launch of the exchange has seen Betfair work closely with Italian regulator AAMS in order to comply with the markets regulatory provisions. The Italian focused betting exchange will …

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Betfair & Income Access launch New Jersey affiliate program

New Jersey state licensed igaming operator Betfair has agreed terms with igaming and affiliate marketing technology supplier Income Access to launch the affiliate program for Betfaircasino.com. The program is set to target regional customers through affiliate, partnership and media buying referrals to Betfair’s New Jersey licensed igaming inventory. UK listed Betfair launched BetfairCasino.com in New Jersey at the end of …

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Crown Resorts looks to purchase remaining stake in Betfair Australia joint venture

Australian news sources have speculated that Crown Resorts is set to acquire the remaining 50% stake of its joint venture with sports betting exchange Betfair for control of Betfair Australia . The casino operator will buy out Betfairs stake in Betfair Australia, a joint funded venture between both parties which launched in August 206, under the licence of the Tasmanian …

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Betfair On Course For Top End Target

Igaming and sports betting exchange operators Befair stated that it was on course to hit its full year performance targets, following a strong third quarter performance. The operator had witnessed positive results with revenues increasing by 5% to £95.8m driven by a 12% increase in its regulated market operations. Betfair had also seen a positive impact on its EBITA earnings …

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Bulgaria Grants Sports Betting Licences to Betfair & EuroFootball

Bulgaria’s State Gambling Commission (SGC) has granted approval to sports betting operator EuroFootball and betting exchange Betfair to allow Bulgarian betting transactions and  promotion of betting services to Bulgarian citizens. The SGC will allow both operators to promote sports betting services through .bg access url’s. The license further grants the operators will the inclusion of promoting online casino and poker …

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