Tag Archives: Betfair

City analysts are eagerly awaiting Paddy Power Betfair’s (PPB) H1 2016 financial update on Wednesday 24 August, as the newly listed FTSE operator updates the market and its investor on merger progress. Close attention will be paid to PPB’s ongoing convergence strategy, as the company has undertaken a series of restructures to its marketing and operational divisions with PPB governance …

With the short priced favourite, Steven Woolfe, now out of the running after missing the nomination deadline by a reported 17 minutes, candidate Diane James has taken his place as the 1/3 odds-on favourite to replace Nigel Farage.   A UKIP party spokesperson said of the decision: “By a clear majority of NEC members Steven Woolfe MEP’s application was considered to be ineligible …

Teaming up with UK sports marketing agency Pitch London, Betfair launched its Victoria Pendleton ‘Switching Saddles’ campaign for Cheltenham 2016. A marketing and branding initiative that took over a year to execute, ‘Switching Saddles’ became the betting industry’s highest impact campaign garnering UK and international press coverage. Henry Chappell CEO of Pitch and Stephen Mault Head of Media, PR and …

A recent study by Global Reviews has revealed some interesting insights on the state of play of UK sports betting provider websites.  The Digital Sales Effectiveness study looked at consumer behaviour and the conversion rates of bettors on the sites of some of the key industry players such as Paddy Power, Ladbrokes, William Hill, Betfair, Sky Bet, Bet365 and Coral. Over …

Betfair has announced its biggest ever football partnership by confirming that it has agreed to become a ‘global partner’ of FC Barcelona. Betfair management confirmed that it had agreed to enter a ‘global agreement’ with the ‘Blaugrana’ for the next three European football seasons which will see its brand receive optimal exposure throughout FC Barcelona channels and assets. Furthermore, FC …

Sky Bet & Betfair win Euro 2016 Oddschecker coverage  Having reviewed a busy period on its website and mobile devices, team Oddschecker detailed key data takeaways from bookmaker activity on its channels during Euro 2016 (10 June – 10 July).   As expected, the Euros would see a significant increase in user activity, with Oddschecker detailing the key metric of …

Many woke up in shock today as it was announced that the British public had voted for a Brexit. It was a historic day for bookmakers as it was for UK politics, with the amount of trading on the day saw the event reach a political betting highs. The Betfair Exchange EU Referendum market reached a record £127m of traded …

Colossus Bets has announced that its pools products, branded as ‘Cash Out Pools’, have gone live on both web and mobile with The Football Pools. Bernard Marantelli, Founder and CEO of Colossus Bets, said: “The Football Pools is an iconic brand with a long pedigree in offering life-changing jackpot prizes on football. It’s a significant milestone for us that they …

British bookmakers have declared the EU Referendum to be the largest political betting market of all time as wagers pass the £100 million mark. This morning Ladbrokes stated that its ‘EU Referendum’ market had become its biggest non-sporting event of all time, beating the previous record held by last year’s UK General Election. William Hill declared that its customers had …

Colossus Bets has announced that the predictable results of Euro 2016 have resulted in the winning of two ‘Millionaire’ correct score Pick 6 pools. The company has also confirmed that they could have a first ever winner of the ‘The Colossus’ by tonight, the headline pool worth £10,000,000. Poland’s 1-0 defeat of Northern Ireland on Sunday night was the final …