Tag Archives: Betfair

Balance needed between exclusive and ‘parity’ products

Ed Pownall, global PR director for Bodog Brand, believes there is mileage in being innovative, and that in-house product development can provide games with a bigger customer base. Speaking in the latest issue of Betting Business interactive, Pownall said differentiation is achievable even using ubiquitous slot games. He explained: “There has to be a balance between ‘parity products’ and ‘exclusive …

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Infographic shows history of online sports betting industry

This new infographic from RightCasino.com reveals how, in 20 years, online betting has grown into an industry worth more than $74 billion. It charts the history of online betting from humble origins in Antigua to its current level of sophistication, where crazy PR stunts, royal baby betting and celebrity endorsement are industry standard. The sports betting industry as a whole …

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Global Reviews – Key findings of sports betting industry’s digital performance in 2014

Corporate research and data specialist Global Reviews ran a number of studies into Digital Marketing Effectiveness, Digital Sales Effectiveness and Mobile Sales Effectiveness of the UK & Ireland Sports Betting industry in 2014. Global Reviews , is a proven data leader at providing Sport Betting Companies with key digital customer insights and trends. In the webinar, recorded on January 8th 2015, Gerard Farrell, …

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Betfair focuses on B2B partnerships for smaller market entry

Breon Corcoran, Chief Executive of Betfair, has outlined that the operator will look to enter smaller international markets through strategic B2B partnerships. Betfair senior management will integrate the strategy following its August 2014 B2B model switch for the Australian sports betting market. Betfair had sold its Australasia betting exchange to casino and leisure operator Crown Resorts Limited. Speaking to EGR …

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Increased player activity sees Betfair revenues surge 26%

Betfair Plc reported a 26% increase in revenues £237.6 million (H1 2014 £188 million) for its H1 2015 performance. The operator stated that its strong performance had been driven by a customer base growth, which had been supported by favourable sporting results and improved gaming cross-sell throughout Betfair’s product inventory. Improved revenue performance, saw Betfair report a strong EBITDA performance …

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Winner Sports’ aggressive marketing paying off

Analysis from online betting service and affiliate Freebets.com shows Winner Sports heading the competitive enhanced odds offers arena for the second successive month. An appealing sign-up offer which entitles qualifying customers to a 400% bonus on their first bet is one of the best around, but the bookmaker combines promote enhanced odds for new customers on high-profile sporting events throughout …

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Betfair Q2 revenues climb 22%

Betfair Plc announced that it had recorded a 22% rise to £119 million in Q2 2014 gaming revenues. The operator outlined that its positive performance had been driven by a strong growth in active customers and favourable sporting results reported during the period ending 31 October. Betfair senior management stated that the operator had continued its positive momentum, gained from …

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Witten joins SIS from Tipp24

Horseracing broadcaster and data supplier SIS has appointed former Ladbrokes and Betfair executive Paul Witten as Commercial Director. Witten joins SIS  from Tipp24, the German lottery business and is tasked with making SIS’s planned growth initiatives a success and will enhance the strength of its core video and data into retail betting products. His key responsibilities will include strengthening the …

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Mobile almost a third of total revenues

The latest Online Gambling Quarterly report from MECN has had a number of unusual events to assess, given that the first half of 2014 was marked above all by the FIFA World Cup and some events, such as the PokerStars acquisition, that shook up the industry. This new report covers online gambling industry benchmarks, KPIs, and related topics and comes …

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