French online gambling group Betclic Everest has confirmed that it has withdrawn its entire UK market presence. Last week, Betclic Everest brands – Betclic, Everest Gaming and Expekt – issued communications to players and marketing partners confirming their UK market withdrawal effective from 31 October. Post the withdrawal date, Betclic Everest brands will allow limited access to ‘My Account’ areas, allowing …
Read More »
Betclic Group continues to broaden its sponsorship portfolio and wider sports commitment, after confirming that it has become the lead sponsor of The French Volleyball Federation – FFVB. The sponsorship secured through Paris-based sports marketing agency Oconnection sees Betclic replace US nutri-supplements provider Herbalife as official shirt sponsor of Team France Volleyball for both men and women’s sides. Betclic sponsors the …
Read More »
French betting group Betclic has launched its new multi-media advertising campaign ‘L’heure du Match’ (‘Match Time’), seeking to promote its new brand profile to French football audiences. The advert is the first nationwide campaign developed by Paris-based marketing agency Socialy.fr, who last March was confirmed as Betclic’s new creative advertising lead, across all French advertising formats. The appointment saw Socialy.fr …
Read More »
French betting group Betclic has courted controversy after launching its new Portuguese advertising campaign ‘Censurado – (Censored)’ featuring popular comedian António Raminhos. The integrated campaign, which features the slogan ‘The ad that TV could not approve’, sees Raminhos ‘bleeped out’ on TV formats as he tries to explain the benefits of wagering on Betclic against Placard– the digital property of Portuguese …
Read More »
French betting group Betclic has confirmed its first-ever Polish football sponsorship becoming a principal partner of Ekstraklasa league football club Lechia Gdansk. The partnership will see the Betclic brand replace German betting group Merkur Sportwetten Polish market subsidiary Totolotek on the back of Lechia’s matchday shirts. Entering 2019, Betclic governance confirmed that it would launch its sportsbook services for the …
Read More »
Italy’s customs and monopolies agency – ADM, the governing body overseeing Italian gambling laws is reported to have finalised its long-awaited online gambling licensing procedure. Having revised Italy’s online gambling laws to include tougher AML protections and customer requirements on registration, the ADM has settled on sanctioning 67 new online gambling concessions. As communicated last February, the ADM has renewed …
Read More »
Seeking to revamp its home market profile, French online bookmaker Betclic has confirmed the appointment of Paris-based Socialy.fr as its new lead creative advertising agency for display, TV and digital verticals. Socialy.fr replaces Omnicom Group and DDB Europe, French marketing agency Romance as Betclic lead creative account. French media news source Strategies.fr, reports that Betclic’s executive team appointed Socialy.fr without …
Read More »
Dutch regulator Kansspelautoriteit (KSA) has upped its minimum illegal online gambling sanctions from €150,000 up to €200,000 following the decision from the country’s Senate to approve its Remote Gaming Act. The fines, which come into force today, may be subject to change depending on the number of illegal sites and games as well as the number of bonuses and prizes …
Read More »
Finalising its 2018 relocation projects/programs, French online bookmaker Betclic confirms that in 2019. The firm will relocate its headquarters to the newly built ‘Whoorks’ building in Bordeaux’s Bacalan area. Betclic will move all 200 Bordeaux employees working within its European headquarters to the new hi-tech and innovation built Whoorks building, designed and serviced by Groupe Legendre. The French bookmaker will occupy nearly half …
Read More »
French online gambling group Betclic Everest has been granted the right to service the Polish online sports betting market by the nation’s Ministry of Finance. On 26 September, the Polish government updated its list of approved sports betting concessions, which are allowed to operate within its regulated market. Betclic Everest has secured a Polish sports betting licence, under the domain …
Read More »
SBC News Voice of the Sports Betting Industry