FL Entertainment the parent group of Betclic has stated that strong levels of cross-sell from sports-led Betclic sites to online casino had led to 39% growth in non online sportsbook revenues. Question posed to the Amsterdam EuroNext media group asked FL Entertainment CEO François Riahi his view on the proposed €2.6bn takeover of Kindred Group by Groupe Française des Jeux …
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Olivier Kaplan: From Loto Foot to Bet Builder – All in the maths
In the first part of his series on sports betting, Olivier Kaplan narrated the evolution of the product from 1X2 grids to early fixed-odds betting offers. In Part-2 of his analysis, Olivier explains how operators have been able to expand their offerings by putting in place the tools and user experience (UX) that enable players to make full use of …
Read More »Olivier Kaplan: From Loto Foot to Bet Builder
With Bet Builder set to be the sports betting sector’s flagship product in 2024 and beyond, Olivier Kaplan, an expert in online sports betting with more than 20 years of experience with Française des Jeux and Betclic, analyses the evolution of betting products over the past 25 years. For nearly 10 years now, almost all sports betting operators have been …
Read More »FDJ puts Europe on notice with Kindred move
The news that the board of Unibet’s parent company Kindred Group has approved a €2.6bn cash offer from La Française des Jeux (FDJ) comes at a crucial time for the online gambling industry in France, and further rocks the competitive landscape of European gambling across all verticals… For FDJ the announcement follows its acquisitions of Premier Lotteries Ireland and ZEturf …
Read More »Betclic debuts ‘The Wave’ for French audiences
Betclic has launched ‘The Wave’, its new nationwide TV advertising campaign for France. The advert is set to the classical anthem of ‘In the Hall of the Mountain King’ by 1870s composer Edvard Grieg for the orchestra of Peer Gynt by Fredrick Ibsen. The Wave was developed by Marcel, the new Paris-based creative agency of Betclic, with the aim of …
Read More »Betclic first to launch Gaming Realms portfolio in Portugal
Gaming Realms has introduced its gaming portfolio to players in Portugal following a partnership with operator Betclic. The developer has lauded the market entry as an important step in its expansion plans as the company sets out to gain a stronger foothold in regulated and established European markets. Betclic is a well established operator in Portugal, which Gaming Realms can …
Read More »Betclic rolls out Players Props in Portugal, Poland and African countries
Betclic has expanded its live players props offering to new territories in an extended partnership with WSF Odds. Following reported initial success In Italy – which saw Betclic become the world’s first bookmaker to offer live Players Props betting for major football leagues in the country – the operator has now decided to roll out the feature in Portugal, Poland …
Read More »Betclic double-digit growth helps FL raise 2023 targets
FL Entertainment has raised its full-year 2023 EBITDA guidance to €750m, as the Amsterdam Euronext media conglomerate benefits from M&A expansion and the enhanced performance of its betting and gaming business. Publishing its H1 Interim trading results, FL, the parent company of Betclic and majority shareholder of Bet-at-Home AG, reported corporate revenues of €1.92bn, marking a 6.8% year-on-year increase on …
Read More »Betclic scores title sponsorship of Liga Portgual
Betclic has announced its biggest marketing commitment to the Portuguese market, becoming the ‘official title sponsor’ of Liga Portugal. Commencing this season and continuing through to 2027, Portugal’s top-flight football league will be named Liga Portugal Betclic. It will be featured across all branding rights, including IP, digital communications, marketing, and content generation opportunities. The partnership, brokered by the international …
Read More »Betclic becomes UFC’s first betting partner in ‘three main markets’
Betclic has announced an exclusive partnership to become the official betting partner of UFC in France, Poland and Portugal. The mixed martial arts promotion is the European operator’s first global organisation that it has ever collaborated with, the pair reported. The deal also marks UFC’s first official betting partner in the three individual countries. Nicolas Béraud, Managing Director of Betclic, …
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