Société des Bains de Mer et du Cercle des Étrangers à Monaco (SBM Monaco) – the sovereign investment trust of the Principality of Monaco, has agreed to sell its 47% shareholding in Betclic Everest to FL Entertainment. The equity sale was notified to the Luxembourg Bourse securities exchange, in which the Monaco fund disclosed that it had agreed €850m for …
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Betclic has become central in the plans to establish ‘FL Entertainment’ – a new Pan-European entertainment conglomerate that seeks to list on the Amsterdam Euronext Exchange, targeting a + €7 billion valuation. Yesterday, French media mogul Stéphane Courbit ordered for his Banijay (Zodiak + Endmol Shine) entertainment venture to be merged with Betclic Everest to form FL Entertainment. Deal makers …
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Betclic has launched its second Polish-market nationwide HD advertising campaign – ‘Wybierz swoj Kurs’ (‘Set Your own Course’). Developed by Warsaw advertising agency 180heartbeats + JUNG v. MATT, the campaign aims “to prove that sports betting no longer fits into the stereotypical frames that have been presented to Polish audiences”. The creative sees Betclic continue to focus on developing ‘brand-centric …
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Betclic has entered an agreement to provide The Portuguese Women’s Basketball League the same sponsorship pay as the men’s competition. Over the next three years, the partnership will see an investment of €3 million for both competitions, which comes from a partnership protocol signed between the Portuguese Basketball Federation and Betclic Portugal. Pureza Sousa, Betclic’s Portugal Country Manager, commented: “It’s …
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Betclic Group has moved to enhance its brand exposure in its home country’s betting and gaming market, becoming an official partner of the French Football Federation (FFF). The five-year agreement – which is reportedly worth between €5 million and €8 million per year according to French outlet L’Équipe – will see the Bordeaux-based operator serve as an official partner of …
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Betclic Group has moved to refresh its brand image across Poland, launching its new TV advertising campaign ‘Zakładamy się od Zawsze’ (‘Betting since Forever’). The HD campaign co-produced by Warsaw advertising agencies 180HeartBeats and JUNG-v-MATT aims to showcase Betclic’s trusted credentials as one of Europe’s longest-serving online sportsbooks. Bartłomiej Płoskonka, country manager for Betclic Poland, detailed that the French betting …
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Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera Liga team, covering both domestic …
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Betclic has strengthened its brand visibility and marketing in the Portuguese betting space via an agreement with the Portuguese Basketball Federation. Under the terms of the three-year agreement, the Portuguese Basketball Federation will rename the Portuguese Basketball League the Betclic League. The partnership protocol signed between the sports betting operator and basketball league will initiate prior to the forthcoming sporting …
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Once deemed as an unworkable marketplace following its 2016 tax and regulatory reforms, Europe’s biggest operators are eyeing returning to compete in Portugal. Regulus Partners examines whether Portugal can continue to defy expectations and maintain its growth appeal catering to an enlarged igaming marketplace, or will it follow the all-too-familiar script of other European markets, where growth is drained by …
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Betclic Portugal has remixed the battle cry of football icon Cristiano Ronaldo to inspire another Portuguese victory at Euro 2020. This week, the bookmaker unveiled its new advertising campaign ‘Andar bater, tu bates bem – ‘Come here, You Knock it Well’, named after the infamous words that Portuguese captain Ronaldo shouted to his teammate João Moutinho during the tense penalty …
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