GVC Holdings has confirmed that it will return to Portugal by acquiring online sportsbook Bet.pt for an undisclosed sum. The FTSE100 betting group announced its latest acquisition as part of its Q3 2020 trading update, which saw GVC increase full-year EBITDA guidance to the £770-790 million range following a rapid recovery across all core regulated marketplaces. In its trading statement, …
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Betclic has announced its biggest sponsorship commitment to date after becoming the official betting partner of French football’s Ligue 1 and Ligue 2 championships. Confirmed this morning by France’s Ligue de Football Professional (LFP), Betclic will join French football’s roster of marquee sponsors, which includes UBER Eats as headline sponsor Ligue 1 and BKT tyres as lead sponsor of Ligue …
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Betclic has launched its first interactive live streaming event ‘Betclic Game Changer’, seeking to maintain and further expand its Portuguese market profile during lockdown. The bookmaker’s interactive series has been co-developed by Lisbon-based ‘live engagement’ agency New Collective, organisers of Portugal’s popular ‘Revenge of 90s’ youth culture events. The interactive series will debut this weekend, live-streamed across Betclic Portugal’s social …
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Portugal’s Comissao de Jogos do Turismo (SRJI) has granted Betway a licence to operate B2C online casino and betting services. The government agency which leads licencing initiatives for Portugal’s gambling marketplace, sanctioned by the nation’s Tourism Board has granted online gambling rights to Betway’s Malta operating subsidiary GM Gaming Ltd. Portugal becomes Betway’s ninth European regulated marketplace, in which the …
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French online betting group Betclic has launched its new Portuguese market multi-media marketing campaign to promote its Christmas offerings whilst parodying Portugal’s stale holiday advertising period. Competing for airtime and attention against Portugal’s biggest retail brands, Betclic launches its ‘Jinglebet’ campaign produced by Lisbon creative marketing agency Coming Soon. Seeking to expand its profile and coverage within Portugal, this summer …
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French online gambling group Betclic Everest has confirmed that it has withdrawn its entire UK market presence. Last week, Betclic Everest brands – Betclic, Everest Gaming and Expekt – issued communications to players and marketing partners confirming their UK market withdrawal effective from 31 October. Post the withdrawal date, Betclic Everest brands will allow limited access to ‘My Account’ areas, allowing …
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Betclic Group continues to broaden its sponsorship portfolio and wider sports commitment, after confirming that it has become the lead sponsor of The French Volleyball Federation – FFVB. The sponsorship secured through Paris-based sports marketing agency Oconnection sees Betclic replace US nutri-supplements provider Herbalife as official shirt sponsor of Team France Volleyball for both men and women’s sides. Betclic sponsors the …
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French betting group Betclic has launched its new multi-media advertising campaign ‘L’heure du Match’ (‘Match Time’), seeking to promote its new brand profile to French football audiences. The advert is the first nationwide campaign developed by Paris-based marketing agency Socialy.fr, who last March was confirmed as Betclic’s new creative advertising lead, across all French advertising formats. The appointment saw Socialy.fr …
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French betting group Betclic has courted controversy after launching its new Portuguese advertising campaign ‘Censurado – (Censored)’ featuring popular comedian António Raminhos. The integrated campaign, which features the slogan ‘The ad that TV could not approve’, sees Raminhos ‘bleeped out’ on TV formats as he tries to explain the benefits of wagering on Betclic against Placard– the digital property of Portuguese …
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French betting group Betclic has confirmed its first-ever Polish football sponsorship becoming a principal partner of Ekstraklasa league football club Lechia Gdansk. The partnership will see the Betclic brand replace German betting group Merkur Sportwetten Polish market subsidiary Totolotek on the back of Lechia’s matchday shirts. Entering 2019, Betclic governance confirmed that it would launch its sportsbook services for the …
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