Tag Archives: Barry Hearn

Jessica Bridge – Ladbrokes – More than ribbons on a trophy

On Monday Ladbrokes announced a deal which gives them exclusive naming rights to two of the biggest events in Snooker next month. We caught up with PR Manager Jessica Bridge to discuss the deal and its importance to Ladbrokes as part of a growing portfolio of sporting sponsorships. SBC: Hi Jessica. Ladbrokes recently signed a deal with World Snooker to …

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Ladbrokes signs deal to sponsor World Grand Prix and Players Championship

Ladbrokes has signed a deal with Barry Hearn’s World Snooker to sponsor both the World Grand Prix and Players Championship tournaments for this year. The deal gives the bookmaker exclusive naming rights to the tournaments due to take place in Llandudno between the 8th and 13th of March (Ladbrokes World Grand Prix) and Manchester between the 22nd and 27th of …

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Sportradar secures expanded streaming deal with PDC

Sports and betting-related services company Sportradar has opted to expand a partnership with the Professional Darts Corporation (PDC) to include coverage of its events. Sportradar will now stream live coverage of the 2016 World Series of Darts and European Darts Tour to its clients across the betting industry. The PDC was established in the United Kingdom during 1992, when a …

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Betway extends title sponsorship of snooker’s UK Championship

Online gaming operator Betway has agreed a deal to remain as title sponsor of snooker’s UK Championship for an additional two years. Under the agreement, the tournament will continue to be known as the Betway UK Championship for its 2016 and 2017 editions. Betway first took on the role as title sponsor for the tournament at last year’s event, which …

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BetVictor Sponsor Snooker’s Welsh Open in 2016

World Snooker is delighted to announce that BetVictor will be title sponsor of the Welsh Open world ranking event for the fourth consecutive year in 2016. The BetVictor Welsh Open will run from February 15 to 21 at the Motorpoint Arena in Cardiff. John Higgins won the title last year against a strong field, which included the likes of Ronnie O’Sullivan, Mark …

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William Hill extends PDC World Darts Championship sponsorship till 2020

William Hill has announced that it has extended its title sponsorship of the PDC World Darts Championship at London’s Alexandra Palace until 2020. Ahead of the start of the 2015/16 championship, William Hill marketing released a statement confirming that it had agreed terms with the PDC following the marketing and coverage success of its 2014/15 sponsorship. The 2014/15 William Hill …

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Titanbet UK secures ‘PDC Players Championship Finals’ betting partnership

Titanbet UK has announced that it has become the Official Betting & Gaming Partner for the £300,000 ‘Cash Converters Players Championship Finals’ PDC darts tournament. The PDC ProTour tournament set for the weekend of 27-29 November, brings together the top 32 players from the year’s Order of Merit in a televised (ITV 4) knockout format. The sell-out event hosted at …

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Matchroom Sport announces Dafabet as title sponsor of 2015 World Cup of Pool

UK sporting promoter Matchroom sports has announced that bookmaker Dafabet will be the Title Sponsor of the 2015 World Cup of Pool, to be hosted from 22-27 September at York Hall Bethnal Green (East London). Dafabet will head sponsorship of the 32 two-man team pool championship which is celebrating its tenth year. England are current defending champions, having become the …

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Rotterdam to host Betway Premier League Night in 2016

The Betway Premier League will break new ground in 2016 with the tournament’s first visit to the Netherlands, with the Ahoy Arena in Rotterdam set to join the UK & Ireland’s biggest venues in hosting the sport’s widest-reaching event. The £700,000 Betway Premier League, televised live on Sky Sports, sees an initial ten-player field competing across four months at 16 …

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Betway pots UK Championship snooker title sponsorship

Betway has signed an agreement with World Snooker to become title sponsor of the newly-named 2015 Betway UK Championship. Taking place at the historic Barbican in York from November 24 to December 6, the 2015 Betway UK Championship represents the online bookmaker’s latest foray into snooker sponsorship. The firm recently lent its name to World Snooker’s Shoot-Out tournament and the World Seniors …

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