Sportsbet has formed a five-year partnership with Melbourne Racing Club (MRC), commencing on 1 January 2024. The Flutter-owned company aims to ‘re-position the sport’ to new racing fans and open up racing to more sporting audiences. Barni Evans, Sportsbet CEO, stated: “Sportsbet is excited to partner with the MRC, an incredibly successful and progressive club, and we look forward to …
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Peter Jackson makes first moves as Paddy Power Betfair CEO
Having taken over the official leadership duties of Paddy Power Betfair (PPB) this week, new Chief Executive Peter Jackson has announced two major executive appointments for the FTSE100 bookmaker. Issuing a short statement, PPB governance confirmed the promotion of Dan Taylor to the newly created role of Chief Executive of Europe. A Paddy Power executive since 2015, Taylor has previously …
Read More »NRL secures Australia’s most lucrative sponsorship ever with Sportsbet
Paddy Power Betfair Australian online betting subsidiary Sportsbet (Sportsbet.com.au) has confirmed that it has renewed its biggest sponsorship partnership with the National Rugby League (NRL). Confirming the renewal, Sportsbet declared that it had extended its sponsorship until 2020 at a value of more than AUS $60 million (£30 million). Australian marketing news sources revealed that the operator had beaten an …
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