June 25, 2018
Issuing an industry update, the governance of GambleAware has confirmed the appointment of M&C Saatchi as its lead creative advertising agency tasked with delivering the charity’s upcoming ‘safer gambling campaign’. In its update, GambleAware details that M&C Saatchi had won its campaign pitch, called for in February as the industry charity looks to undertake a ‘new creative direction’. “The decision …
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