SBC is excited to announce that the shortlists for this year’s SBC Awards 2022 ceremony, taking place as part of the SBC Summit Barcelona in September, have now been decided. The shortlists cap a successful year for Betsson Group, which leads the way with nine nominations, hoping to maintain the Casino Operator of the Year title and dethrone Bet365 in …
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SBC Leaders Magazine: a North American special
With more US states opening up to a regulated gambling framework, and Ontario recently joining the fold, Issue 21 of SBC Leaders Magazine sets out to shine a spotlight on the developments taking place across North America. Kickstarting this edition of the magazine, Jan Jones Blackhurst takes us on the journey of her career – beginning with the dare that …
Read More »AstroPay boosts UK sports presence with Wolves linkup
AstroPay has entered into its third sponsorship arrangement with a Premier League football club, signing a deal with Wolverhampton Wanderers FC. As the principal partner of the West Midlands club for the 2022/223 Premier League season, AstroPay’s branding will feature on the front of Wolves men’s and women’s first team and under 23 team shirts, as well as on all …
Read More »AstroPay to sponsor Pinnacle Cup III
AstroPay will extend its presence within the esports space after agreeing to sponsor this season’s Pinnacle Cup III. The event, which is the third iteration of Pinnacle’s flagship CS:GO tournament series, has featured a number of CS:GO teams from Latin America, Nordics and Europe. Throughout the Pinnacle Cup III, 32 teams will compete in Pinnacle Cup 3 and another 32 …
Read More »SBC Leaders: New frontiers, the Metaverse and the growing influence of online
The growing influence of the internet has changed the way in which the betting and gaming industry consumes information and positions itself as a form of entertainment. That was a key focus for Betsson AB CEO Pontus Lindwall in Issue 19 of the SBC Leaders Magazine. In his lead interview, which can be read here, Lindwall reflects on the ups …
Read More »Mikael Lijtenstein, AstroPay: Crystal Palace represents ‘our passion and ambition’ for growth
With more than 160 years under its belt as a London football club, Crystal Palace has become a household name. According to Mikael Lijtenstein, CEO of AstroPay, the team also represents the values which are central to AstroPay’s business strategy. Speaking to SBC News about AstroPay’s sponsorship of the Premier League team, Lijtenstein addressed the reasons why the club is …
Read More »AstroPay expands European footing via Crystal Palace collaboration
Online payment solution, AstroPay, has agreed a new sponsorship deal with Premier League side Crystal Palace Football Club. As a part of the deal, the firm will gain brand visibility on the team’s training kit, whilst LED lighting and visibility all around Selhurst Park will also feature AstroPays logo as well as on PalaceTV series ‘Copers Cope TV’. Mikael Lijtenstein, …
Read More »AstroPay: Fostering financial inclusion in Brazil with PIX
Understanding the payment landscape and evolution in Brazil is the backbone of our business, AstroPay CEO Mikael Lijtenstein told SBC Noticias, as he dives into the company’s offering in Latin America and how PIX “can further real-time payments and foster financial inclusion”. SBC: Why is Latin America such an attractive market for AstroPay to explore? And what key considerations should …
Read More »Mikael Lijtenstein, AstroPay: Removing pain points from the withdrawal process
The user interface layer of a payments solution has long been considered to be a major pain point and conversion killer, according to AstroPay CEO Mikael Lijtenstein. But by taking a new, ‘radical approach’ to integrations in 2022, the payment provider hopes to streamline the user journey and ‘virtually remove all pain points’ for customers. Speaking to SBC News, Lijtenstein …
Read More »AstroPay improves withdrawal process through customisable API
AstroPay will provide merchants with the ability to process withdrawals from a customisable API which adapts to individual requirements around security and velocity. The new solution, AstroPay said, will offer companies the best support in “securely managing and facilitating their payment needs”. Merchants will be able to freely process withdrawals, offering customers a variety of local payment methods through AstroPay. …
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