Newly promoted Premier League side Fulham FC has signed W88 as front-of-shirt sponsor, ahead of a planned vote on the future of such arrangements. The Asia-focused sportsbook and casino brand’s logo will feature on the front of the West London club’s men’s and women’s first team kit for the 2022/23 season as a result of the linkup. W88 is no …
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Parimatch maintains esports commitment with Team Spirit renewal
Parimatch Tech has renewed its partnership for Team Spirit and by extension its esports focus for 2022, under the terms of a new contract covering the coming 12 months. The extended deal will see the duo collaborate on a joint merch line as well as continue to work on content creation for esports fans, whilst also featuring a sponsorship caveat. …
Read More »Parimatch links with Oleksandr Usyk in responsible gaming tie-up
Parimatch Tech has further strengthened its portfolio of major sports partners, signing a responsible gaming agreement with Ukrainian boxer Oleksandr Usyk. As a result of the new partnership, the undefeated heavyweight fighter from Simferopol, Crimea will become the operator’s first brand ambassador for its Responsible Gaming Project. The sports betting and gaming tech developer has reiterated its commitment to following …
Read More »Parimatch and Juve to collaborate on ‘exciting campaigns’ for 2021-22 season
Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …
Read More »Parimatch further enhances foothold in English top-flight sports
Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion. The deals cover offline and digital rights, club merchandise, access to …
Read More »Villa nets OB Sports as EPL sleeve sponsor
Aston Villa has designated Asian markets sportsbook OB Sports as a new principal partner and sponsors of its shirt sleeve for the upcoming 2021/2022 Premier League football season. Under the terms of the sponsorship, the OB Sports brand logo will adorn the sleeve of Aston Villa’s new 2021/22 kits for the first team playing squad at all home and away fixtures, …
Read More »Oddschecker: bet365 tops Premier League clickshare table
Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …
Read More »LT signs Aston Villa sponsorship deal
Aston Villa has named LT as its new principal and official betting partner for the current campaign, ahead of the betting and gaming brand’s impending UK launch. Under the terms of the deal, LT’s logo will appear on the sleeves of first team jerseys for all forthcoming matches during the 2020/21 season. Ronald Tan, LT CEO, commented: “We are both …
Read More »Aston Villa finishes W88 shirt sponsorship
Aston Villa has announced that its principal partnership with online betting site W88 will officially conclude at the end of the campaign with Cazoo becoming the club’s front of shirt sponsor. The W88 partnership, which was the club’s third principle partner in three years following 32Red and Unibet, has come to ‘its natural end’, according to the club. Moreover, its …
Read More »Liverpool set for back-to-back December fixtures after EFL confirmation
Premier League football club Liverpool FC is set to play back-to-back games across two different continents in December following confirmation that the Carabao Cup quarter-finals will go ahead as originally scheduled. The Reds, who take on Aston Villa at Villa Park on 17 December as part of the cup competition, will also be competing at the FIFA Club World Cup in …
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