Tag Archives: ASA

Comtrade’s Steven Valentine: A case for objective bonusing terms

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Regulatory attentiveness in 2017 held monumental bonusing based consequences for gaming operators in the UK, writes Steven Valentine, Director of Interactive at Comtrade Gaming. Whether it’s in the form of player acquisition, retention or re-engagement, it seems that the subjective nature of bonusing terms is no longer up to interpretation. According to the UKGC, trust in the gambling sector is …

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ASA upholds multitude of complaints against Profit Accumulator

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Matched betting service Profit Accumulator has fallen fowl of the Advertising Standards Authority (ASA), with four issues being investigated and all being upheld. With a total of three complainants, the first issue related to a pair of reviews left on the www.matchedbettingcentre.com and www.matchedbettingbasics.com websites, claiming the Profit Accumulator service was superior to that of rival site OddsMonkey. Brought forward …

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Rehab Bingo becomes Rosy Bingo after ASA ruling

IWG - Copyright: kjpargeter / 123RF Stock Photo

Broadway Gaming has made significant changes to one of its brands, after action was brought forward by the Advertising Standards Authority (ASA). Rehab Bingo has become Rosy Bingo following investigations by the advertising industry regulators into its website, www.rehabbingo.co.uk, and a paid for advert which appeared on Google when “rehabbingo” was searched for, and promptly stated “Join Official Rehab Bingo …

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The ASA welcomes ProgressPlay action after derogatory tweets

In its latest round of rulings, The UK Advertising Standards Authority (ASA) has welcomed the instruction ProgressPlay sent to its brand operator regarding how they must not use a derogatory tweet again in their future advertising. The tweet, that originated from one of ProgressPlay’s licensees that operates the brand Fruity King Casino, referred to an image of female presenters in …

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Broadway Gaming to pay £100,000 penalty package

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Broadway Gaming is to pay a penalty package of £100,000, relating to an exclusion of significant terms linked to a number of promotional adverts on five of its gaming websites. As well as the financial penalty, which would otherwise be imposed for a breach of license conditions, Broadway are to also pay a contribution to the costs of the investigation. …

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The Health Lottery reprimanded by the Advertising Standards Authority

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The UK Advertising Standards Authority (ASA) has reprimanded the Health Lottery over complaints made relating to a Facebook post on January 22 of this year. Amongst the lengthy post was the statement “Up to £500K can be won every week That’s 5 draws per week each with up to £100K jackpot,” claims which complainants challenged were misleading. Responding, the Health …

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David Clifton: Licensing Expert – What to do if you received “that letter”…

In my recent SBC News article “Be mindful of protecting children”, I commented on the Sunday Times article entitled “Cartoons lure kids to online gambling”,  published on 8 October. I had no knowledge that at the same time I was writing that, the Gambling Commission had joined forces with the Committee of Advertising Practice, the Advertising Standards Authority and the Remote …

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UK operators told to remove ‘child themed’ advertising inventory

UK regulatory and licensing stakeholders have sent a joint-letter to online gambling operators demanding that adverts ‘appealing to minors’ be ‘immediately removed’ from websites and active marketing inventory (media, affiliates and third parties). The joint-letter was published by the UK Gambling Commission (UKGC), and supported by UK advertising bodies the Committee of Advertising Practice (CAP) and The Advertising Standards Authority …

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David Clifton: Licensing Expert – Be mindful of protecting children

As I write this, we await the Government’s review of gaming machines and social responsibility measures that is due to be published later this month, according to comments by the Secretary of State when she appeared before the Digital, Culture, Media and Sport Committee on 11 October. She added that this would be followed by a full 12-week consultation that …

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New affiliate NoWagering.com aims for ‘full transparency’ on bonuses & promotions

New affiliate portal NoWagering.com has launched with the aim of bringing full promotional transparency to online casino players on bonuses and wagering requirements. The website is launched following a recent crackdown by the UKGC and UK Advertising Standards Authority (ASA) on online casino promotions deemed to have ‘misleading offers and predatory terms associated with bonuses and free spins’. Pavlos Sideris …

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