Tag Archives: ASA

BGC praises results of COVID action plan 

Since the launch of the Betting and Gaming Council (BGC) ‘COVID action plan’, the industry’s unified trade body states that the number of safer gambling messages displayed on gambling sites ‘has more than doubled in just six months’. The 10-pledge plan was initially unveiled at the start of the first COVID-19 lockdown in March and set out the new standards …

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ASA ‘underage sweep’ sees marked improvement in gambling advertising

The Advertising Standards Authority (ASA) has revealed a drastic improvement in gambling-related adverts being restricted to underage audiences after the watchdog published the results of its ‘second online marketing sweep’. Continuing its year-long project, the ASA noted that inappropriately placed online betting and gambling adverts had ‘reduced significantly, from 70 ads in the first sweep to 5 ads in the …

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David Clifton, Licensing Expert: Gambling advertising moves to its next chapter

Not that long ago, gambling advertising was far from the highly controversial subject it has become in more recent times. Re-reading findings from 2014 research into “public perceptions of gambling advertising in the UK”, commissioned by the Advertising Standards Authority, makes me realise just how much both public sentiment and the regulatory mood have changed since then. Six years ago, …

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UK gambling adopts toughest online advertising code to protect underage audiences

The Betting and Gaming Council (BGC) has this morning revealed its new industry measures preventing under-18 audiences from viewing gambling adverts through online media verticals. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The new measures will form part of the BGC’s newly published ‘Sixth Industry Code for Socially Responsible Advertising’ which …

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ASA monitoring sweep marks gambling as the worst underage advertising offender

The Advertising Standards Authority (ASA) has this morning published the findings of its ‘online monitoring sweep’ identifying age-restricted adverts that have been published within children’s digital media.  This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. ASA’s ‘monitoring sweep’ forms part of a year-long project in which the advertising authority seeks to …

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Lee Willows, YGAM: Education is central to gambling reform 

Lee Willows, Chief Executive of educational charity The Young Gamers and Gamblers Education Trust (YGAM), said that the education sector must be further engaged in the regulatory makeup of the gambling sector.  Willows made his statement reflecting on the significant events of last week, following three separate industry oversight reports being published by the Advisory Board for Safer Gambling (ABSG); …

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Advertising Association moves against GRH APPG radical reforms 

The Advertising Association (AA) has rejected the All-Party Parliamentary Group for Gambling Related Harm’s (GRH APPG) demand for a blanket ban on gambling advertising. The GRH APPG blanket ban demand forms part of the parliamentary group’s ‘30 evidence-based recommendations’ published this morning – calling for an overhaul of UK gambling laws and its governing structures.  This afternoon, AA Chief Executive …

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ASA: Children’s exposure to gambling ads lowest since 2008

The Advertising Standards Authority (ASA) has revealed that under-18’s exposure to gambling advertising is now at the lowest level since 2008. The report entitled ‘Children’s exposure to age-restricted TV ads: 2019 update’ found that the number of TV adverts that children aged 4-15 saw in 2019 dropped to 115.9 ads per week, dropping considerably from the peak of 229.3 ads …

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Children see one gambling ad for every five by adults in 2018

Children

Gambling accounted for just 2.2% of the average 141.9 adverts seen by children each week in 2018 according to new figures published by the Advertising Standards Authority (ASA), which confirmed that children’s exposure to gambling adverts, relative to adults, has fallen from 38.6% in 2008 right down to 20.4% last year.  The new report by the UK’s independent advertising regulator …

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ASA brandish red card to Football Index ads

The Advertising Standards Agency (ASA) has pulled a Facebook-based ad belonging to Football Index – Bet & Trade – a regulated gambling platform – due to it breaching advertising codes. The complainant raised the issue that the Football Index ad, which heavily featured England and Borussia Dortmund superstar Jadon Sancho (19), was in breach of regulations prohibiting the use of under …

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