Tag Archives: ASA

William Hill has been ordered to remove one of its ads for using ‘misleading language’ surrounding the use of payments for welcome bonuses. Raising issues with the Advertising Standards Authority (ASA), the ad featured a promotion detailing a ‘Bet £10 get £60’ welcome bonus from the online casino and sports betting operator. A complainant noted that, when clicking on the link …

The Advertising Standards Authority (ASA) has released a set of marketing tips that companies and gambling operators should follow for the 2024 Euros. Firstly, the organisation advises to not ‘pad your stats’, stating that misleading endorsements ‘will not improve goal difference’. The ASA explained: “Intellectual property in football is big business. Marketers will naturally want their brands to be associated …

Legal Eye, featuring Gemma Boore and David Whyte Senior Associates for Gambling at Harris Hagan, returns to examine the passage of the White Paper in the nine months since its publication. 2024 sees UK gambling stand at a pivotal juncture, marked by the diverse scrutiny, opinions, and feedback submitted in response to the proposed changes of the White Paper. Boore …

The Advertising Standards Authority (ASA) has issued a ruling on a Buzz Bingo Group advert which included cartoon Halloween imagery that was “likely to appeal to children”. In challenging whether the ad breached the CAP Code, Buzz Bingo emphasised that the material was featured on its social media page which was restricted to Facebook users aged 18 years and above.  …

The members of the Betting and Gaming Council (BGC) have adopted the new rules and guidelines of the “Gambling Industry Code for Socially Responsible Advertising” – IGRG Code. BGC members settled on the new standards of the seventh incarnation of the IGRG Code in September, with its practices to come into effect from 1 December 2023. Established in 2007 by …

Sky Bet is the latest bookmaker to be penalised by the Advertising Standard Authority (ASA) monitoring of gambling-related  ads/content deemed likely to have a ‘strong appeal to under-18 audiences’. The bookmaker’s adverts have been review on information collected by the Active Ad Monitoring system. This system employs AI to actively identify online advertisements that could potentially violate regulations. In this …

The Advertising Standards Authority (ASA)   has embraced new AI systems to proactively identify breaches of the UK Advertising Codes. For Legal Eye, Gemma Boore, Gambling Regulatory Counsel for Harris Hagan reviews the outcome of three ASA disputes on the promotion of betting content, and how AI detection will challenge operators’ management of marketing campaigns… Traditionally, the Advertising Standards Authority (“ASA”) …

The Advertising Standards Authority (ASA) has observed significant improvement by advertisers and platforms in ensuring that online ads for adult content are not displayed to children. This observation follows an update to the insights of the ASA’s “The 100 Children Report,” initially published in November 2022. The report aimed to “provide real-world insights into children’s exposure to ads for alcohol, …

The Advertising Standards Authority (ASA) has upheld two separate complaints related to gambling content.  The watchdog informed stakeholders that it had ordered Ladbrokes and Jumpman Gaming to remove the content in question. For Ladbrokes, the offending content pertained to the language used in a pair of its tweets. The posts, which featured Newcastle United manager Eddie Howe and various other …

The Advertising Standards Authority (ASA) has updated its guidance on promoting Match Betting services/offers to the general public. The guidance has been forwarded to the CAP Executive relating to non-broadcast advertising, with the watchdog underlining that its recommendations “do not constitute legal advice”. ASA defines matched betting as a technique where individuals bet on all outcomes of an event using …