ASA warns Big Bucks Bingo over use of email promotion

Big Bucks Bingo, operated by Cozy Games Management Ltd, has been warned by the Advertising Standards Authority (ASA) to ensure that its advertising for future promotions includes sufficient information about significant conditions, such as wagering requirements, that are likely to influence a consumer’s decision over whether to participate.

Big Bucks Bingo WarningThis comes after the ASA assessed a complaint, which challenged whether an email from Big Bucks Bingo was clear enough about wagering requirements that applied before a consumer could withdraw winnings, and misleading in its description of the ‘free 100 spins’. The email, sent on October 2, stated: ‘Use coupon EXLC10 for additional £10 bonus. Grab Free Spins: Begin your play with a free 100 Spins on login’.

The ASA upheld the assessment over the wagering requirements, because the statement on the deposit screen did not mention that the deposit value, as well as the bonus amount, was included in the 4x wagering requirements. As a significant condition, which dictated that the wagering amount required was £80 not £40, it was considered likely to influence a consumer’s decision about whether to take the offer. Therefore, its omission from the main advert was likely to mislead customers.

Regarding the second part of the complaint about the ‘free spins’, the ASA found no breach, and considered that consumers would understand that a ‘spin’ meant a turn on each game. The authority decided that players would understand that increasing the number of lines in play, and the value of the ‘coins’, would also increase the number of ‘free spins’ required for a turn.

As it was possible to use the ‘100 free spins’ bonus on 100 slot machine game turns, albeit with the option to alter the parameters and decrease the number of turns covered by the free spins, ASA considered that the advert was unlikely to mislead consumers in this regard. However, because the first assessment was upheld, the advert must not appear again in the same form.

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