Arsenal FC Archives

Sportsbet.io continues sports marketing strategy with Saints extension

April 8, 2021

Sportsbet.io has secured the front-of-shirt sponsorship of Southampton FC – for another three-years, following the Saints renewal of its agreement with Coingaming Group. The extension will allow Sportsbet.io to continue to take advantage of the exposure and advertising during Southampton’s Premier League fixtures, whilst also maintaining a ‘strong relationship’ with the club’s supporters and the local community. Although financial details …

Felicity Barnard joins Ascot as Commercial Director

February 23, 2021

Ascot Racecourse has strengthened its board through the appointment of Felicity Barnard as Commercial Director. Barnard brings considerable experience to the role, having served as CEO at Tie Break Tens for four years, where she launched the new short format of tennis globally. Other notable roles throughout her 15 year career include working for Arsenal FC’s London and Singapore offices …

Robert Pires joins CMD368 as Brand Ambassador

December 23, 2020

French football legend Robert Pires has been appointed Brand Ambassador at Asian online casino and sports betting operator CMD368. In his role as a Brand Ambassador, Pires will work closely with CMD368 to promote the company’s brand in Asia and carry out digital marketing ahead of next year’s highly anticipated UEFA European Championship. He will also participate in a promotional …

BETDAQ announces 0% commission offer for Boxing Day

December 15, 2020

Ladbrokes-owned betting exchange BETDAQ plans to offer its customers a commission-free deal on all sports on Boxing Day. BETDAQ traders will be entitled to 0% commission on a variety of top flight football fixtures, including the matchup between London rivals Arsenal and Chelsea, as well as the annual Boxing Day Test Match between Australia and India at the world famous …

Bitcoin, Brazil and the Bombay Club: Tim Heath on all things Coingaming

September 24, 2020

Tim Heath recently stepped down as CEO of the Coingaming Group to focus on its fast-growing venture capital (VC) fund. He explains how Christmas musings brought lift off for the group and how its VC fund opens doors for Bitcasino.io and Sportsbet.io, before discussing his “new baby” and first of its kind for the industry – the Bombay Club. You …

Sportsbet.io signs official betting partnership with Arsenal

September 17, 2020

Arsenal - File photo dated 01-08-2020 of Arsenal's Pierre-Emerick Aubameyang

Sportsbet.io, part of the Coingaming Group, has secured a three-year official betting partnership with three-time Premier League (PL) winners Arsenal FC. Sportsbet.io, already a shirt sponsor for fellow PL team Southampton FC, is a sportsbook combining “cutting-edge technology with cryptocurrency expertise”. This latest partnership will focus on creating exclusive experiences to reward Arsenal’s large global fanbase and Sportsbet.io customers. The …

Sportech strengthens product and commercial teams with three new hires

December 9, 2019

International betting technology firm Sportech has confirmed the appointments of Paul Rietdyke, Leon Hosking and Chris Rogers, who will join the group’s product and commercial teams. Rietdyke’s appointment is hoped to ‘elevate clients’ online digital experiences to the next level’ as he joins the company as the new head of product user experience and design. Prior to his new role, …

SportPesa launches ‘Coaches to Count On’ with Arsenal FC

April 11, 2019

Leading Kenyan market bookmaker SportPesa has launched its latest African football initiative ‘Coaches to Count On’ in partnership with Premier League football club Arsenal FC. The football directive will see SportPesa develop ‘football clinics’ across its core markets of Kenya, Tanzania and South Africa, with Arsenal FC developing comprehensive training programmes for aspiring soccer coaches. The bookmaker has kicked off …

New integrated campaign sees Betfair ‘Play Smart’ with Euro giants

February 14, 2019

As the European football season enters its knockout stages, Betfair has announced the launch of its latest integrated marketing campaign ‘Play Smart’, developed by London creative advertising agency Leo Burnett. ‘Play Smart’, sees Betfair utilise its existing football partnerships with Arsenal, FC Barcelona and Juventus branding the online betting exchange as the ‘go-to-place for smart players’. The campaign, which will …

BetConstruct secures Official Partner link up with Arsenal FC

February 6, 2019

Arsenal FC, a three-time winner of the Premier League title, has welcomed BetConstruct into its “family” of Official Partners. BetConstruct, a developer of gaming and betting technology with development, sales and service centres around the world, has confirmed that it will use this new ‘Official Partner’ status to increase brand-awareness of its services, all of which are on show for …

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SBC News Voice of the Sports Betting Industry

Tag Archives: Arsenal FC

Sportsbet.io continues sports marketing strategy with Saints extension

Felicity Barnard joins Ascot as Commercial Director

Robert Pires joins CMD368 as Brand Ambassador

BETDAQ announces 0% commission offer for Boxing Day

Bitcoin, Brazil and the Bombay Club: Tim Heath on all things Coingaming

Sportsbet.io signs official betting partnership with Arsenal

Sportech strengthens product and commercial teams with three new hires

SportPesa launches ‘Coaches to Count On’ with Arsenal FC

New integrated campaign sees Betfair ‘Play Smart’ with Euro giants

BetConstruct secures Official Partner link up with Arsenal FC

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