January 27, 2023
Codere has inked an agreement with Argentinian football team, Club Atlético Lanús, becoming an official sponsor from February onwards. The European and Latin American gaming and sports betting company’s branding is set to appear on the number of the Buenos Aires-based team’s official kit. The pair have maintained a relationship between 1999 and 2016, when Codere was for the first …
Read More »August 18, 2022
Sportsbet.io has become the latest operator to partner with Low6, leveraging the firm’s gamification products for this year’s FIFA World Cup. A three-phased plan will start with Low6 developing a ‘Sportsbet.io Clubhouse’ for the multi-currency operator – which allows customers to bet using fiat and crypto – themed around the upcoming tournament. The remaining two phases will see additional clubhouses …
Read More »August 17, 2022
Codere’s sponsorship deal with Argentinian top-flight football club Club Atlético River Plate will feature at the centre of the firm’s latest marketing campaign. The ‘Hinchadores’ advertising series was developed in partnership with marketing advertising agency ITALIA, and will serve to promote the ‘strategic partnership’ with the Argentine Primera División club. Active in the European and Latin American gaming sectors, Codere …
Read More »May 4, 2022
To drive its sports betting business in the Brazilian market, online firm Betsul has partnered with Genius Sports to leverage the latter’s data, technology and broadcast solutions. Genius will provide the Latin American operator with its suite of data-backed outsourced solutions such as PreMatch, LiveTrading and Risk, and in order to maximise turnover, margins and control, Betsul will have ‘full …
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