SBC catches up with EIG Start-up Launchpad judge Fintan Costello to discuss the development and progress of industry innovation a key subject matter and debate at EIG Berlin (October 20-22). Former Head of eGaming at Google, Costello who has recently set-up igaming marketing acquisition and marketing technology firm Revenue Engineers. Costello tells EIG delegates and SBC readers that innovation should be at the forefront …
Read More »Tag Archives: Andy Lulham
Oddschecker to revamp look & feel of betting services
Online betting odds comparison site Oddschecker is set for an advertising overhaul, according to the eGaming Review magazine. The website has more than one million visitors per month and is part of the Sky Betting and Gaming domain, comparing odds from the UK’s leading bookmakers and sportsbook providers. Commenting on the proposals, Head of Marketing Andy Lulham said: “In the coming weeks we will be making …
Read More »Oddschecker selects Fold7 as new creative agency
Sports betting super affiliate, Oddschecker have announced the appointment of London based marketing agency Fold7 as its new creative development team. BskyB owned Oddschecker plan to release a new advertising campaign across Sky UK TV channels. The campaign which will be designed by Fold7, will be launched in September of this year. The creative agency won the Oddschecker account after …
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