Tag Archives: android

888 Holdings capitalises on Google policy change for Android

Google - Copyright: bloomua / 123RF Stock Photo

888 Holdings has become one of the first operators to offer its services on Google Play after the company’s Android app store relaxed a long-standing ban on gambling and betting apps. As reported earlier in the summer, Google has changed its policy to allow gambling operators to present their real-money games on the Google Play store. The decision, which reverses …

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Google lifts gambling/betting app ban on UK Android systems

Global Tech giant Google is reported to be changing its ‘Google Play’ merchant policy allowing for gambling/betting apps to be introduced into its Android mobile systems’ store. The decision to change policy will allow gambling-related apps to be downloaded in the UK and other licensed European markets through the Google Play store for the first time in seven years. To …

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Matthew Balch – On Mobile – How to drive organic installs using App store optimisation techniques

If you’re a marketing person, or an operator with an iOS application swimming away in Apple’s app store, the chances are that you’ve allocated time, resources and budget to improving your app’s rank in the ‘Free Sports’ category. For some operators out there, the answer to boosting app store visibility is Hollywood or sporting celebrities jumping onto would-be customers’ TV …

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UK FCA approves Betcade as Authorised Payment Institution

Real money Android app store Betcade has confirmed that it has been approved an ‘Authorised Payment Institution’ for the UK by the Financial Conduct Authority (FCA). Updating the market, Betcade governance stated that its FCA approval market a significant milestone for its product which had been officially launched in the UK this May. Moving forward, the Betcade app store will …

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AppBet shakes up the use of odds comparison for mobile betting

AppBet

AppBet has launched a free online service which allows UK punters to combine odds comparison with the placement of football and horse racing bets across all their betting accounts. The new app, which has been launched on the iOS and Android platforms for Paddy Power, Ladbrokes, Boylesports and Betway, gives users the chance to integrate all of their betting accounts …

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EveryFan boosts game coverage with Android launch

Industry start-up EveryFan has announced that it has launched its social betting game on native Android app, boosting its product coverage. Detailing its Android launch EveryFan, stated that the native app will mirror the successful and fast-growing iOS and web-based EveryFan platforms already available, giving players the chance to take part in social betting tournaments against their mates and other …

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bet365 gets native with Playtech

Seeking to boost its mobile casino app’s speed and user engagement capabilities, bet365 has become the first betting operator to integrate Playtech new native application. Detailing upgrades, Playtech specified that bet365 customers would see new improvements including faster load times, quicker access to favourite games and heightened ‘immersive’ gameplay, which the technology provider stated would be better than HTML5 equivalents. Further …

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Betcade opens store for Android ‘real-money’ app submissions

Start-up Betcade which aims to open up the real money gaming apps market for Android users through its dedicated store has announced that it has officially opened its app submission services to gambling operators and developers. Launching its services first for the UK market, Pasadena founded Betcade aims to ease the process of downloading gambling apps and services for Android …

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David Chang – Betcade – The Android Challenge

Following the Beta launch of Betcade’s Android app store, SBC caught with CEO and Founder David Chang to discuss the challenges of setting up a real money marketplace for Android Users. As a mobile operating system, Android has had a difficult existence with gaming/betting apps, with users downloads restricted and non-accessible through main listings channels. Chang details to SBC readers the complex …

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Betcade aims to become first ‘dedicated betting app store’ for Android users

Pasadena (California) based start-up Betcade is aiming to open up the world of ‘real money’ gaming apps for Android users. To date main Android app store Google Play has not permitted the promotion or downloading of betting/gambling apps directly from its shop inventory. Android users wishing to purchase betting apps have had to configure their downloads via the betting operator’s …

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