Tag Archives: andrew sharland

Fresh Eight deal strengthens Sportradar’s marketing services

Fresh Eight

Sportradar has completed the acquisition of personalised messaging platform Fresh Eight, whose current operator clients include FanDuel, Entain, William Hill and LeoVegas. The acquisition is a further boost to Sportradar’s suite of marketing services, which already includes ad:s – a platform providing highly targeted programmatic advertising for betting and gaming businesses. Sportradar said that the Fresh Eight deal strengthens its …

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FRESH8 to elevate bwin’s German advertising channels

SBC News FRESH8 to elevate bwin's German advertising channels

GVC Holdings European sports betting property bwin has commissioned industry programmatic and content marketing optimisation specialist FRESH8 to support its advertising channels across Germany and Austria. The partnership will focus on elevating bwin’s current programmatic advertising strategies and planning across digital and social media channels, utilising FRESH8 marketing automation and personalisation software. bwin marketing confirms that it will utilise FRESH8’s …

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FanDuel secures real-time automation with Fresh8

SBC News FanDuel secures real-time automation with Fresh8

Paddy Power Betfair (PPB) US subsidiary FanDuel has announced that it will optimise its full marketing suite utilising Fresh8 software. Updating stakeholders, FanDuel is set to integrate Fresh8 ‘machine optimised assets’ across its entire marketing/advertising inventory, operating across all active US state markets. The partnership will see the US betting operator move to significantly improve its audience engagement across programmatic, …

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SBTech eyes added personalisation alongside Fresh8

Managed Services

SBTech has announced its latest technology partnership, teaming up with Fresh8, who is to integrate its marketing solutions to fully maximise the sports betting solutions provider’s messaging service. It is hoped that through the integration of the Fresh8 marketing technology, optimal advertising will be delivered to both bookmakers and users. Fresh8, the advertising automation platform provider to the sports betting …

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The Telegraph Group deepens Fresh8 ‘dynamic’ partnership

SBC News The Telegraph Group deepens Fresh8 'dynamic' partnership

The Telegraph Group will optimise its online digital sports content utilising Fresh8 Gaming contextual advertising software, as the media owner bids to create dynamic sports content for its viewers. Utilising Fresh8 software, The Telegraph details that it registered record acquisition results for the Floyd Mayweather v Conor McGregor bout in Las Vegas on 26 August. The publishing group will now …

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Best Delivery…BetStars optimises programmatic campaigns with Fresh8 Gaming

SBC News Best Delivery...BetStars optimises programmatic campaigns with Fresh8 Gaming

Amaya Inc sports betting subsidiary BetStars has partnered with industry content and dynamic advertising specialists Fresh8 Gaming to optimise the targeting of its programmatic marketing campaigns. Fresh8 technology has been selected to drive optimal targeting with improved messaging relevancy by delivering personalised adverts to individual users and segments. Zeno Ossko, Managing Director of BetStars, commented on Fresh8 technology, “We were …

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Coral partners with Fresh8 Gaming to launch video advertising

Fresh8 Gaming & Coral

Coral has partnered with Fresh8 Gaming to launch a dynamic video advertising product across their digital video campaigns, which includes both Facebook and YouTube. The bookmaker will use Fresh8 technology to power auto-generated videos with real time offers and odds across their digital display and to push their affiliate advertising partnerships. The Fresh8 video platform enables a sports betting operator …

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Fresh8 Gaming provides tailored digital adverts for BetVictor

Fresh8 Gaming - Copyright: dizanna / 123RF Stock Photo

BetVictor has announced a new partnership deal with Fresh8 Gaming, the ad-tech company specialising in the sports betting industry. This partnership demonstrates BetVictor’s ongoing commitment to providing its customers with a simple and intuitive betting experience. Utilising the new technology will enable all targeted adverts to be delivered to players across any market or sport, and across any BetVictor platform. …

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Fresh 8 nets Sky Bet personalised ad-serving partnership

SBC News Fresh 8 nets Sky Bet personalised ad-serving partnership

Sky Betting & Gaming subsidiary Sky Bet has announced that it has signed a multi-year deal with industry ad-serving software provider Fresh 8 Gaming (Fresh 8), which will see the sports betting operator use its next generation advertising platform. Utilising Fresh 8’s content intelligent personalised ad-serving platform, Sky Bet will look to drive player engagement and acquisition across its product …

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Perform Group forms betting advertising partnership with Fresh8 Gaming

SBC News Perform Group forms betting advertising partnership with Fresh8 Gaming

Sports content and data provider Perform Media Group has announced that it has formed a strategic inventory partnership with sports betting advertising specialist Fresh8 Gaming (Fresh8). The partnership will see Fresh8 real time content and messaging technology integrated throughout Perform’s global media portals, which includes Goal, ePlayer, Soccerway, Sportal and Sporting News. Fresh 8 content advertising technology provides clients with …

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