July 8, 2022
The Pools has launched a new product to coincide with the UEFA Women’s Euro 2022, marking its first title centred around the women’s game. Announced two days into the continental tournament, hosted in England, the Footie 5 game is a free-to-play (FTP) product with a £25,000 jackpot. Players must correctly predict the scores from five Euros fixtures, whilst a swap …
Read More »July 5, 2022
Cross-selling between sports betting and casino products presents both a key opportunity for boosting revenue but also a challenge with regards to operations and marketing. Andrea Foley, Partnership Marketing Manager at The Pools, says that effective cross-sell is both an art and a science, but player trust is the ultimate driver of success. Given the high cost of customer acquisition …
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