SOFTSWISS estimates have shown that its affiliate marketing and management tool, Affilka by SOFTSWISS, has doubled its gaming gross revenue (GGR) in H1 ’24. The analysis highlights stable growth compared to the same period in 2023, with player deposits increasing by 2.3 times, and affiliate payments going up by 60% YoY. H1 also saw more than 65,000 new affiliate accounts …
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Affika, SOFTSWISS‘ affiliate tracking platform, has detailed significant growth during 2021, as the company benefited from a ‘resurgence in the igaming industry’ as well as a positive trend in the affiliate space. Last year saw the company reach 100 affiliate brands in July, whilst also incorporating 60 companies to its client list, an increase of 92% from 2020 when the …
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Softswiss’ affiliate tracking platform Affilka has entered into a new agreement with VipSlot.Club, in its first major partnership of the new year. Under the terms of the deal, the Affilka marketing platform will be leveraged by the online casino – which operates under a Curaçcao licence – to support the launch of its own affiliate programme, Aff.House. Services included as …
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Affilka, the affiliate tracking platform developed by SoftSwiss, will continue its expansion into new iGaming markets after signing a new partnership with BitDice. Under the terms of the partnership, the newly-launched BitDice affiliate program will run on the Affilka partner marketing platform. Anastasia Borovaya, Product Owner of Affilka by SOFTSWISS, commented: “The Affilka team is happy to welcome BitDice amongst …
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Affilka, developed by SOFTSWISS, has celebrated a new milestone after integrating 100 brands onto its platform. Three years on from the affiliate marketing platform’s development, SOFTSWISS noted that there has been a “major increase” in sportsbook and online casino partnerships with the platform over the last six months. SOFTSWISS said this growth is a reflection of “Affilka’s growing importance in …
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Affilka, the affiliate tracking platform developed by SOFTSWISS, will be utilised for all casino brands operating under the TruePartners.io affiliate program. The TruePartners program includes more established brands such as TrueFlip.io, TrueFlip.com and Emojino.com, as well as the new brand Lucky Nova. The Affilka platform, said SOFTSWISS, will provide affiliates across these brands with an “easy-to-use, highly customisable affiliate marketing …
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Affilka, the affiliate management platform by SOFTSWISS, has announced its latest partnership, assisting crypto-currency betting platform Sportbet.one with driving its own affiliate programme. The collaboration will see Affilka assist Sportsbet.one’s SBETPARTNERS (SBET) platform with attracting potential players to its website, increasing overall traffic and maximising the brand’s affiliate turnover. Affilka will provide SBET with a range of offers and services …
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Affilka, SoftSwiss’ affiliate marketing tool, has announced the launch of its own independent website, as it comes close to securing over 100 partners. Originally launched as part of the SoftSwiss Online Casino Platform, Affilka evolved into a standalone product in 2018, and began operating under its current brand name in November 2020. The team behind the product has over 10 …
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It might be a ‘new kid on the block’ among more established affiliate tracking platforms for iGaming operators, but Affilka – an offspring of SoftSwiss – has made huge strides since evolving into a platform independent of its parent company in 2019. Anastasia Borovaya (pictured), Affilka Product Owner at SoftSwiss, tells us about the platform’s key features, delivering performance data …
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Affilka, an affiliate tracking platform developed by SoftSwiss, has launched a new module for sportsbooks which will enable operators to track more detailed player data. The new module – which SoftSwiss noted will strengthen its product portfolio – will collect data on player visits, registration, deposits and cash outs. This is in addition to the information that Affilka collects on …
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