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Zynga moves to optimise advertising engagement with SponsoredPLAY solution

October 14, 2015

Social games developer Zynga has moved to optimise player engagement with advertising partners by integrating new ad-solution SponsoredPLAY. The in-house developed advertising solution aims to bring gamified engagement and themed content to Zynga advertising inventory. The SponsoredPLAY engagement project has been led by Zynga advertising solutions subsidiary Studio E. Following a BETA testing period on popular games content FarmVille: Harvest Swap, …

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