February 7, 2023
bet365 has partnered with Infront Bettor, the betting arm of Swiss sports marketing firm Infront, in an international content distribution deal to expand its video product offering. Terms of the agreement will see the Stoke-based global bookmaker stream 18,000 hours of sports video content from 30 rights holders to 80 million customers in over 160 countries. An additional goal is …
Read More »April 6, 2020
London-based video virtual sports specialist Highlight Games has secured a new agreement with Wanda Sports Group subsidiary, Infront. Under the terms of the deal Infront, the exclusive media and marketing partner of the International Ice Hockey Federation (IIHF), will provide archive footage from the IIHF Ice Hockey World Championship. Highlight Games will then create betting experiences using past competition footage. …
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