Tag Archives: Allwyn UK

Allwyn begins bold revamp of National Lottery for benefit of good causes

SBC News Allwyn begins bold revamp of National Lottery for benefit of good causes

Allwyn UK has a ‘new bold vision’ for the National Lottery, as it takes on the duty of raising money for good causes across the UK and making a difference in the lives of ordinary people. As of 1 February, Allwyn assumes stewardship of the National Lottery, taking over the UK government’s multi-billion-pound contract supporting charities, heritage projects, and cultural …

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Andria Vidler assumes leadership of Allwyn UK

Adriana Vidler, Allwyn UK

Andria Vidler has begun her tenure as CEO of Allwyn UK, as the British-facing division of the cross-European lottery operator prepares to take on National Lottery licensing duties. Allwyn is set to become National Lottery operator on 1 February 2024, having unseated and later acquired Camelot UK, which had been the sole operator of the lottery since the product’s inception …

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Allwyn turns to Hearts & Science to lead National Lottery’s ad makeover 

SBC News Allwyn turns to Hearts & Science to lead National Lottery’s ad makeover 

Allwyn UK has appointed London media agency Hearts & Science to act as the lead advertising account for the National Lottery.  Beginning in February 2024, Hearts & Science will take control of the media planning of the National Lottery under the new management of Allwyn UK – winner of the UK government’s Fourth National Lottery contract.  Back in February, Allwyn …

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Martin Novák to lead Allwyn UK data strategy for National Lottery transition

Martin Novák to lead Allwyn UK data strategy for National Lottery licence

Long-serving Allwyn senior manager Martin Novák is set to take on a prominent role in the group’s plans for the UK National Lottery licence transition as the Data Director of its UK brand. Novák will take the helm of Allwyn UK’s data strategy for the National Lottery, which it is due to assume licensing duties of in February 2024 after winning …

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Allwyn calls on Leo Burnett & VCCP to refresh the National Lottery in 2024

SBC News Allwyn calls on Leo Burnett & VCCP to refresh the National Lottery in 2024

Allwyn UK, the inbound steward of The National Lottery, has selected Leo Burnett and VCCP London as the joint creative agencies of its advertising account. The agencies will lead the National Lottery’s creative marketing from February 2024, when Allwyn takes control of the Fourth Licence tender won in 2022. As a global advertising agency, Leo Burnett’s mandate includes developing captivating …

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Allwyn and Vodafone pledge to ‘Digitally Transform’ the National Lottery

SBC News Allwyn and Vodafone pledge to ‘Digitally Transform' the National Lottery

Allwyn UK and Vodafone have announced a partnership to revolutionise the technology infrastructure of the National Lottery for the benefit of consumers, retailers, and good causes. A new National Lottery is set to launch on 1 February 2024, under the stewardship of Allwyn UK. Vodafone, which backed Allwyn’s bid as the ‘connectivity partner’, will power the collaboration to enhance the …

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Allwyn’s UK lottery vision on course as Camelot acquisition completed

Robert Chvátal, Allwyn CEO

Allwyn has secured a major step in its international expansion, having completed its acquisition of Camelot UK from the Ontario Teachers’ Pension Plan Board (OTTPB). As a result, Camelot has now become a wholly owned subsidiary of the pan-European lottery operator, as its other holding, Allwyn UK, prepares to assume management in 2024. Allwyn UK is set to become National …

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Allwyn accelerates National Lottery transition with new director appointments

Martin Novák to lead Allwyn UK data strategy for National Lottery licence

Allwyn UK  has confirmed the appointments of Sharon Doherty and Victoria McKenzie-Gould as non-executive Directors, following the formal award of the fourth National Lottery licence. The multi-national lottery operator was officially granted the licence earlier this month after current incumbents Camelot withdrew its legal appeal against the UK Gambling Commission’s (UKGC) decision. Allwyn has now decided to bring in two …

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National Lottery transfer in jeopardy as UKGC’s enabling agreement is revoked

SBC News National Lottery transfer in jeopardy as UKGC's enabling agreement is revoked

The UK Gambling Commission (UKGC) has had its ‘enabling agreement’ reversed by the Court of Appeal – a decision that will severely impact the transfer of National Lottery duties and technical arrangements to Allwyn UK On 29 June, the High Court of England and Wales granted an enabling agreement to the Commission, which allowed the regulator to transfer National Lottery …

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