British gambling company Betfair has received a penalty fee of SEK 4 million (just over £300,000) and a warning for unauthorised betting. On several occasions, the operator has offered betting on the Under-21 14 football league to its Swedish customers, which is not permitted. This is because, in compliance with regulation SIFS 2020:2, betting on football in the country’s league …
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Kindred’s Unibet brand has expanded its responsibility and safer gambling collaboration with Swedish Elite Football (SEF), a representative body for Sweden’s top two football leagues. The continuation of the partnership will see the 32 clubs and over 1,000 players – in addition to their coaches – from the top-tier Allsvenskan and second division Superettan receive online training courses in player …
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Spelinspektionen, Sweden’s gambling inspectorate, has reprimanded Betsson AB for breaching its penalty-based betting market rules on an Allsvenskan football match. The offence relates to a tie played on 20 May 2021 between Malmö FF and Elfsborg FC, for which the inspectorate was ‘tipped-off’ that Betsson had offered markets violating Spelinspektionen integrity rules. 2020 Gambling Act amendments saw Spelinspektionen ban licensed …
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Kindred Group has demonstrated its support for WorldPride 2021 – a global arts and cultural festival celebrating equality, inclusivity and human rights for all races, genders and sexualities. For the first time in its history, the WorldPride event (12-22 August) has been co-hosted by the twin cities of Malmö Sweden and Copenhagen Denmark. Kicking off WorldPride celebrations, Kindred’s flagship Unibet …
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Pinnacle has relaunched its low margin bookmaker services for the re-regulated Swedish online gambling marketplace, ending its two-year hiatus. Coinciding with last weekend’s start of the delayed Allsvenskan Swedish football season (14 June), Pinnacle arrived with a “full array of markets”. Recognised as one of the industry’s oldest online sportsbooks (founded in 1998), Pinnacle had secured its Spelinspektionen sports betting …
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Swedish gambling operator Svenska Spel has continued its commitment to youth sports across Sweden after donating more than SEK50m (£4m) as part of its Gräsroten initiative. The donation marks the seventh consecutive year that the operator has supported grassroots sports across the country, with football having received the most money. In total, over half a million Swedes have distributed the …
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Swedish state-owned gambling operator Svenska Spel has secured a new agreement with Swedish Elite Football (SEF) which will see the duo collaborate in offering education surrounding match-fixing and sport integrity. Svenska Spel and the SEF will deliver a series of lectures at Sweden’s annual youth tournament, The Gothia Cup, which will primarily focus on addressing the dangers of match-fixing and …
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Kindred Group Plc, one of the first incumbents to secure a ‘Swedish Gambling Licence’ issued by Lotteriinspektionen has reemphasized that its home market activity will be driven by social responsibility, sustainability and public trust. Approaching the 1 January 2019 launch date for the new Swedish online gambling marketplace, Kindred governance confirms that it will operate its following brands: unibet.se, mariacasino.se, …
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Eleven Sports and UFC have announced a new broadcast partnership for the UK and Ireland starting in January 2019. The deal further expands the global sports provider’s sporting portfolio, with it securing the rights to all 42 live UFC events in 2019, as well as over 150 hours of UFC original and archive programming in a multi-year agreement. As part …
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Ahead of Sweden regulating its online betting market, Stockholm-listed Kindred Group Plc has announced its biggest sports sponsorship to date, confirming that its Unibet brand will become the title sponsor of the Allsvenskan and Superettan leagues, the top two tiers of Swedish professional football. Agreeing to terms with Svensk Elitfotboll, the governing body of the Allsvenskan and Superettan leagues, Kindred governance …
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