Tag Archives: Alexandre Fonseca

Betano adds to naming rights portfolio in sponsoring Brazil’s Série B

SBC News Betano adds to naming rights portfolio in sponsoring Brazil's Série B

Betano has announced that it has been granted the naming rights of Série B of the Brazilian Championship.  As the second division is rebranded to Série B Betano 2023, the operator gains visibility on LED panels, central and inflatable pre-match carpet, as well as carpets on the pitch during games. Further brand exposure includes logos on the benches, custom replacement …

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Betano maintains LatAm visibility via Fluminense renewal

fluminense player

Fluminense has renewed its partnership with Betano, as the sports betting brand maintains focus on its sports-oriented marketing strategy.  The extension of the ‘master sponsorship’ until June 2025 will see Betano retain its presence on the front of the Brazilian Serie A club’s jerseys.  Additionally, the collaboration will also involve a fan engagement element – ‘various activations’ are apparently in …

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