Betano has announced that it has been granted the naming rights of Série B of the Brazilian Championship. As the second division is rebranded to Série B Betano 2023, the operator gains visibility on LED panels, central and inflatable pre-match carpet, as well as carpets on the pitch during games. Further brand exposure includes logos on the benches, custom replacement …
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Betano maintains LatAm visibility via Fluminense renewal
Fluminense has renewed its partnership with Betano, as the sports betting brand maintains focus on its sports-oriented marketing strategy. The extension of the ‘master sponsorship’ until June 2025 will see Betano retain its presence on the front of the Brazilian Serie A club’s jerseys. Additionally, the collaboration will also involve a fan engagement element – ‘various activations’ are apparently in …
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