Three-time world ice hockey champion Alexander Ovechkin will now represent Fonbet after agreeing to become the operator’s new brand ambassador. Lauded as one of the most celebrated athletes in Russia, the Stanley Cup winner will work alongside Fonbet across a series of events, including advertisements, press conferences, workshops and jersey giveaways. “It’s hard to overestimate the importance of our partnership …
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FC Lokomotiv Moscow joins Fonbet sponsorship roster
Fonbet has become the official partner of FC Lokomotiv Moscow after signing a new, five-year sponsorship agreement with the Russian Premier League team. Through the partnership, the Fonbet logo will be placed on team’s uniforms in both the RPL and Europa League, as well as featured across the Russian Railways Arena. “I consider it symbolic that our partnership began the …
Read More »Fonbet deepens ice hockey marketing with Severstal link-up
In a continuation of its ice hockey focused marketing in its home sector, Fonbet has partnered with Cherepovets-based ice hockey club Severstal. As a result of the four-year agreement, the Russian sports betting operator will become an official partner with the team, which competes in the Tasarov Division of the Kontinental Hockey League (KHL). “Severstal is one of those clubs …
Read More »Fonbet nets Salavat Yulaev ice hockey sponsorship
Fonbet has linked with Russian ice hockey team Salavat Yulaev, as the betting company gains brand exposure through the team’s ‘largest advertising contract’. Over the next four years, the Fonbet logo will be shown ‘prominently’ on the Ufa teams’ kit, as well as around the Ufa Arena. Rinat Bashirov, Director General of Salavat Yulaev, commented: “We’re excited to have a long term agreement …
Read More »Fonbet nets FC Rubin Kazan sponsorship
Fonbet has strengthened its sponsorship portfolio after scoring a new, long-term partnership with FC Rubin Kazan. Under the terms of the new agreement, Fonbet’s logo will be featured on the front of the Kazan team jerseys while company branding will also be displayed throughout the team’s home games. “We’re pleased to welcome the two-time Russian champion to our sponsorship family,” …
Read More »From 1994 to 2021: Reflecting on Fonbet’s major milestones
Since it was founded in 1994, Fonbet has grown from a company of three people to one of the largest players in the Russian betting market; gone are the days when it was using handwritten odds faxed in from Las Vegas as the main source of pre-match markets. Nearly 27 years on, Fonbet director general Alexander Paramonov helped us to …
Read More »Fonbet nets Real Madrid betting partnership
Russian bookmaker Fonbet has strengthened its network of partners after signing a ‘royal’ agreement with Real Madrid which will run until the end of the 2022/23 season. As a result of the sponsorship, Fonbet will become the official betting partner of Real Madrid across Russia and the wider CIS region, including in both Belarus and Kazakhstan. “We are very excited …
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