Tag Archives: Alex Fletcher

Buoyed by interconnected global regions, high profile tournaments with impressive prize pools and an explosion of livestreaming, through platforms such as Twitch, an entirely new entertainment experience has been born. Media research firm Newzoo is  expecting the esports  industry to generate more than $765 million by 2018 with the number of competitive-gaming enthusiasts reaching 165 million. In that light, advertisers will …

The emergence of a global eSports marketplace has produced eye-popping projections that are beginning to capture awareness and attention from more and more of the mainstream public. However, quantitative market numbers do not communicate an actionable context for capturing the eSports opportunity; instead, this is found through comprehension of the underlying community. _________________________________ Competitive gaming: A community platform Depictions of the worldwide viewing …

In the final part of his eSports series for SBCNews,  Alex Fletcher (Founder of Entive Group) examines the development of gamers as the burgeoning sports figureheads and brand influencers. Fletcher notes that creating “star power” may be eSports  most interesting and under developed marketing assets _______________________________ The often staggeringly large player bases of the more popular eSports titles put top …

Continuing SBC eSports Insider series, industry analyst and commentator Alex Fletcher (Founder of Entive Group) details the sectors unique characteristics and conditions which can create both marketing opportunities and pitfalls for its ambitious business incumbents….. To define eSports marketing, it is imperative to identify its distinguishing characteristics. As a competitive activity, enjoyed by millions across the globe, eSports carries several identifiable elements. Below is a …

Presenting SBC’s first eSports Insider series, industry analyst and commentator Alex Fletcher (Founder of Entive Group) outlines potential marketing strategies, contest and agenda for this unique, diverse and fast growing market place. Still very much in its infancy, what key factors, market conditions and oversights will ambitious eSports operators  and start-ups have to contend with and execute… ______________________ At first …