Tag Archives: Alex Apati

SBC Bookies Corner: Premier League predictions & narratives

The Premier League returns to action this weekend, so SBC demands that bookmakers put their necks on the line and predict which storylines and narratives will dominate EPL season 2019/2020.  ___________________ SBC: What is the bookies’ script for EPL Season 2019/2020, are we in for a thriller or is this another repeat season of Manchester City?   Amy Jones (PR & …

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Bookmakers set to cash in on ‘one of the best weekends of sport’

There is set to be a spike in wagered stakes across the betting industry, as a quartet of major sporting events hit UK screens on the weekend.  With the Wimbledon finals, Cricket World Cup Final, Newmarket Festival and Formula 1’s British Grand Prix (GP) all underway between Saturday and Sunday, bookmakers are estimating betting stakes to reach around £100m. Harry …

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SBC Bookies Corner – Scottish Premiership Preview

The new Scottish Premiership season kicks off on Saturday, with the league seemingly rejuvenated by the Hollywood appointment of Steven Gerrard as Rangers manager. Whether or not a serious title challenge can be mounted by the Ibrox club, a figure of Gerrard’s stature is a welcome addition to Scottish football, particularly in the wake of the hyperbole surrounding Adam Rooney’s transfer …

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Ladbrokes – Bookmakers face £5m Russia 2018 goalfest torpedo

Entering the last round of FIFA World Cup group matches, UK bookmakers fear a ‘significant payout should Russia 2018’s goalfest continue’. The tournament has broken the record for the longest stretch of games at a World Cup without a goalless (0-0) draw. Thus far 32 Russia 2018 matches have been played featuring 85 goals (ratio – 2.6 goals per match). …

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Tune-in! Former football stars lead World Cup videos for UK betting brands

Seeking to maximise brand coverage during the crucial World Cup trading period, bookmakers and betting stakeholders have turned to former football stars to turn-up the football dialogue… Bonus Code Bets has ramped up its partnership with John Barnes to provide engaging videos around England’s progress at this summer’s World Cup in Russia. One of Better Collective’s portfolio of affiliate sites, …

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‘Our Man in Moscow’ – Ladbrokes recruits Lee Dixon as Russia 2018 Ambassador

Ladbrokes marketing has confirmed the appointment of former Arsenal and England defender Lee Dixon as ‘World Cup Russia 2018 Ambassador’. Dixon who will a Russia 2018 lead pundit for ITV Sports and NBC Soccer will be providing Ladbrokes with exclusive content and opinion on World Cup 2018 matches, proceedings and team updates. Undertaking his first duties as Ladbrokes World Cup …

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SBC Bookies’ Corner – Pricing the unpredictable Oscars 2018

Deemed as the most unpredictable ‘Oscars Race’ in Hollywood’s history, how confident are bookmakers of predicting the winners of this weekend’s 90th Academy Awards (4 March). Bookies Corner gets the lowdown on Hollywood’s eclectic field of movie contenders, and what factors are weighed up when pricing Oscar markets. Does box office success or critical opinion even matter, and do political …

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Ladbrokes: Bookies embracing the transfer rumour mill

Ladbrokes have priced up a whole host of potential replacements for the seemingly exit-bound Philippe Coutinho, and Man United’s Henrikh Mkhitaryan is among the favourites. The bookies have suspended betting on Coutinho’s next destination, and 4/1 says Mkhitaryan replaces him at Anfield. Real Madrid ace Dani Ceballos remains the 6/4 favourite to make a move ahead of Leon Goretzka (9/4) …

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AJ backed for BBC Sports Personality of the Year

Copyright: wimage72 / 123RF Stock Photo

Anthony Joshua is the clear favourite to be crowned BBC Sports Personality of the Year, after the Watford boxer enjoyed a hugely successful year defeating Wladimir Klitschko to become the undisputed heavyweight champion of the World. Joshua went onto defend his crowns in Cardiff against tough challenger Carlos Takam, furthermore, AJ could be looking at an equally as triumphant 2018 …

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Russia 2018: Digesting the draw

As Friday’s draw concluded and the World Cup began to take shape, fans were left pondering a mouthwatering clash between Spain and Portugal, renewed optimism in the Three Lions and a slightly surreal tournament opener.   Gareth Southgate’s England were handed a favourable start to the tournament, taking on Tunisia and World Cup debutants Panama in the opening two games. …

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