‘Our Man in Moscow’ – Ladbrokes recruits Lee Dixon as Russia 2018 Ambassador

Alex Apati – Ladbrokes

Ladbrokes marketing has confirmed the appointment of former Arsenal and England defender Lee Dixon as ‘World Cup Russia 2018 Ambassador’.

Dixon who will a Russia 2018 lead pundit for ITV Sports and NBC Soccer will be providing Ladbrokes with exclusive content and opinion on World Cup 2018 matches, proceedings and team updates.

Undertaking his first duties as Ladbrokes World Cup Ambassador, Dixon took part in this weekend’s live stream of  ‘Ladbrokes World Cup 2018 Preview’ streamed live on Ladbrokes Facebook Page and @Ladbrokes Twitter alongside ex-footballer and Sky Sports broadcaster, Scott Minto, Mark Langdon of the Racing Post, and Ladbrokes PR Executive Alex Apati.

Dixon has previously worked with Ladbrokes, having featured in the legacy bookmaker’s first ever TV-advert back in 2007.

Commenting on the appointment of Dixon as ‘Russia 2018 Ambassador’, Alex Apati stated that Ladbrokes marketing wanted to create the most insightful and engaging content for all types of audiences during World Cup 2018.

“We’re delighted to have Lee on board once again and look forward to hearing his expert analysis and insight for the duration of what looks to be a fantastic World Cup.”

Ladbrokes – World Cup Russia 2018 Preview Show