Tag Archives: aJAX

TOTO going from ‘strength to strength’ after successful ‘King TOTO’ campaign

Chief Marketing Officer at Nederlandse Loterij Arno de Jong has argued that the Dutch lottery’s TOTO brand is ‘alive and kicking’ due to the success of the ‘King TOTO’ campaign. TOTO recently received a Golden Effie award at the Effie Awards Europe 2020 in the Media, Leisure and Entertainment Category as a result of the campaign, garnering further international recognition …

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SBC Bookies Corner – What’s the story… English football glory!

Tackling Brexit UK politics maybe in the doldrums, however, English football appears stronger than ever.  Entering the final stages of the 2018/19 European football season, SBC gets the bookies lowdown in what some are calling an English football renaissance…   ___________________ SBC: This season, we are witnessing a thrilling Premier League race, with English teams dominating European tournaments and a …

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PSV signs Asian betting partner

Copyright: moovstock / 123RF Stock Photo

PSV Eindhoven has signed online entertainment site Wellbet as the clubs official Asian betting partner. Under the terms of the deal, due to commence on January 1 of next year and run until mid 2020, the bookmaker is to be granted exposure at PSV’s Philips Stadium and usage of the clubs logo in official campaigns. Toon Gerbrands, PSV General Manager, …

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Ajax secures Asia Betting Partnership with KB88

Amsterdam Dutch Eredivisie football club AFC Ajax has confirmed that Asian focused online bookmaker KB88 will serve as its new ‘Asia Betting Partner’ for a period of two seasons. This week, Ajax officials presented KB88 as a new Asian market partner. Ajax, Dutch football’s most historic side, will focus on promoting KB88 channels through its social media assets, with the club’s …

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