August 9, 2024
SOFTSWISS estimates have shown that its affiliate marketing and management tool, Affilka by SOFTSWISS, has doubled its gaming gross revenue (GGR) in H1 ’24. The analysis highlights stable growth compared to the same period in 2023, with player deposits increasing by 2.3 times, and affiliate payments going up by 60% YoY. H1 also saw more than 65,000 new affiliate accounts …
Read More »August 2, 2023
Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, spoke with SBC News at the recent iGB Live about the key challenges facing affiliate managers in 2023 and the reasons why data is “the new oil” for igaming businesses. She dives into the need for personalisation of affiliate management platforms, before discussing the reasons why commission structures require further flexibility …
Read More »December 30, 2022
Igaming software solutions provider SOFTSWISS has cited a record-breaking year in its appraisal of 2022. According to the firm, while it’s been a year full of challenges, it has shown rapid growth on all fronts. Reviewing the last 12 months, Co-CEO Andrey Starovoitov said: “We are closing the year on a high note, and we are confident that 2023 will …
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