Tag Archives: affiliates

Boss Partners hires Nick Watson to spearhead affiliate operations

GiG tech deal

Nick Watson has been appointed as the Head of Affiliates at Boss Partners, an igaming affiliate group seeking to bolster its presence in the multinational sector. Joining the Malta-based group, Watson will play a role in driving the firm’s strategies moving forward, bringing a ‘wealth of experience’ from a multitude of previous roles to the position. Boss Partners affiliate brands …

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Catena Media advance North Carolina plans after sports betting bill signed

North Carolina

Catena Media is stepping up its preparations for the launch of online and mobile sports betting in North Carolina following confirmation of legalisation last week.  Governor Roy Cooper put pen to paper on HB347 to officially legalise online sports betting, which could launch on 8 January, 2024.  The NASDAQ Stockholm-listed affiliate firm will deploy its national sports betting brands Lineups …

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Liliana Almeida: Clever Advertising is ‘going for BOLD’ with content production

SBC News Liliana Almeida: Clever Advertising is ‘going for BOLD’ with content production

Content production is a fundamental part of any marketing strategy – for igaming operators, you need to have the right messaging to ensure that your audience is engaged with your products. This is where Clever Advertising comes in.  With a stronghold in both Europe and Latin America, Clever Advertising has become synonymous with scaling igaming operators’ reach to new heights …

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Clever Advertising: more African markets means more scalability

Clever Advertising: more African markets means more scalability

Many companies have their eye on the new opportunities within the burgeoning African market – but how important is it to have an acquisition partner that has an in-depth knowledge of traffic acquisition and also understands the intricacies of each market? Catarina Marques, lead for the African Markets at Clever Advertising, unpacks the key challenges that face affiliates operating in …

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XEDIA: driving innovation in the igaming affiliation space

XEDIA: driving innovation in the igaming affiliation space

Will Edwards, Director at XEDIA, walks us through the developments taking place at Betting Partners, aff.ai and Cashback.bet as the company prepares to “revolutionise the industry from multiple angles”. SBC: For those that might not know, can you tell us about XEDIA? XEDIA is a company I created, to unite a group of the most highly skilled individuals I’ve encountered …

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Alex Beecham, Checkd Media: a two-way conversation is crucial for entry to new markets

SBC News Alex Beecham, Checkd Media: a two-way conversation is crucial for entry to new markets

Entering any new market can be tricky, but according to Checkd Media Managing Director Alex Beecham, working with operators can help ensure high standards to engender long term market trust. Speaking ahead of Betting on Sports Europe, Beecham outlines some of Checkd Media’s plans for global expansion as he highlights the importance of a ‘two-way conversation’ between operators and affiliates. …

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Ontario Commission clarifies strict advertising rules on player bonuses & inducements  

SBC News Ontario Commission clarifies strict advertising rules on player bonuses & inducements  

The province of Ontario’s Alcohol and Gaming Commission (OAGC) has updated its guidance for marketing standards related to its online gambling regime that launched on 4 April.  The Commission seeks to clarify rules and standards related to the marketing of ‘inducements, bonuses and credits’ by third parties such as affiliates and media partners that promote Ontario licensed operators. Ontario laws …

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bet365 rebrands affiliate programme to bet365 Partners

bet365 Partners

bet365 has rebranded its affiliate programme to bet365 Partners to recognise how it sees relationships with new and existing advertisers.   The new programme, previously bet365 affiliates, includes features designed to support, inform and enhance the relationship between the operator and its partners. It is available in 20 languages with five products to promote – sports, casino, poker, games and bingo.  …

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How can affiliates remain important to operators?

affiliates

Gone are the days when affiliates could build a review page for a gambling product, apply some SEO and sit back in anticipation of their audience. That’s the view of Ellen Learmonth, who manages the affiliate program for Golden Euro Affiliates (a partner of Safe Affiliate Programs).  Just a few months after sharing her concerns over the “unusual relationship” between …

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