Tag Archives: affiliates

Sometimes, the old tricks work best.  While there are brand new markets appearing across the globe offering operators and affiliates new fangled opportunities of more traffic, players and conversions. Yet, there is often plenty of work involved in entering these new markets.  That’s why iGamingNuts has just entered the UK market – one of global gambling’s biggest and most mature …

Since January, much of the discourse in the iGaming industry has focused on regulation in Brazil. After many years of deliberation, the legislature finally approved regulation last summer, with a body in place and operators licensed. But amidst the excitement and anticipation at this remarkable opportunity, it is difficult to shirk the lingering sense of frustration with certain aspects of …

Joshua Rawlings, Chief Author at Casino.Online, highlights the work the affiliate has done in 2025 to relaunch and breathe new life into its website. Rawlings notes how its sportsbook content has focused on delivering more insights and how these updates improve its ability to reach new partners. Casino.Online is celebrating its most successful start to a year, as the platform …

Emily Thompson, Content Writer and Researcher at CasinoRank, analyses patterns of behaviour between sports bettors and online casino players and hints at how operators should differentiate their approach between the two groups. As the iGaming landscape evolves, the convergence of casino gaming and sports betting has become a defining trend, blurring the lines between two once-distinct worlds. Yet, beneath this …

As operators and suppliers flooded into Brazil to make the most of the new opportunities that the regulated market provided, their marketing efforts ramped up.  Key to this process is affiliate marketing, and affiliation is big business in Brazil. Having a partner to help acquire and retain players is essential to growing market share and being on the path to …

Aaron Jones, Editor-in-Chief Bonus.org, dissects the state of play for affiliates looking to enter new and emerging markets across the global sports betting and igaming industries. Jones shares Bonus.org’s experience of entering promising markets and the challenges to be prepared for, as well as tips for adapting to new regions. Tapping into Uncharted Territories Emerging markets in the iGaming sector …

Ilya Novozhilov, CEO at AVA Team, outlines the benefits of working with Melbet.Partners and why clear communication is essential in the affiliate-operator relationship. SBC: What was the Melbet registration process like, and what can you say about joining the affiliate program? Ilya Novozhilov: We first met Melbet.Partners at an industry conference and immediately began to discuss how we could work …

Writing for SBC News, LalaStars CEO Mares Shamzy outlines some of the affiliate programs biggest operational and strategic objectives in 2024, and outlines some key trends to look out for in the year ahead, noting that 2025 is “all about player experiences”. 2024: A Year of Domination, 2025: A Year of Revolution The past year wasn’t just successful — it …

In 2006, British mathematician Clive Humby prophesied that “data is the new oil”. Humby, drawing upon the industrial works that were enabled due to oil, noted that data would be just as impactful for business and could change processes and decision making forever.  Now, almost two decades later, Humby has been well and truly proven right. Data is at the …

The launch of regulated sports betting and igaming in Brazil takes centre stage in SBC Media’s second issue of Affiliate Leaders.  Featuring the likes of Flashscore CEO Pavel Krbec, OneTwenty Group CEO Chris Russell and local market players such as CEO of Propane Leonardo Benites, Affiliate Leaders explores the intricacies of the newly launched market, tipped as one of the …