Tag Archives: affiliates

bet365 rebrands affiliate programme to bet365 Partners

bet365 Partners

bet365 has rebranded its affiliate programme to bet365 Partners to recognise how it sees relationships with new and existing advertisers.   The new programme, previously bet365 affiliates, includes features designed to support, inform and enhance the relationship between the operator and its partners. It is available in 20 languages with five products to promote – sports, casino, poker, games and bingo.  …

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2020 wrap-up for affiliates: The good, the bad and the ugly

Oh, where to begin? This was a turbulent year for affiliates. After a great start and what turned out to be our only live conference in London, we soon faced a new world of facemasks, social distancing, and home-alone isolation.  I looked at the event photos from the iGaming Affiliate Conference at the Excel in London back in February, and …

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How can affiliates remain important to operators?

affiliates

Gone are the days when affiliates could build a review page for a gambling product, apply some SEO and sit back in anticipation of their audience. That’s the view of Ellen Learmonth, who manages the affiliate program for Golden Euro Affiliates (a partner of Safe Affiliate Programs).  Just a few months after sharing her concerns over the “unusual relationship” between …

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Jan Möller: How Oddspedia 2.0 caters for all sports fans

Oddspedia

Oddspedia has concluded an 18-month project to relaunch its flagship odds comparison portal in “good time” for the return of major global sports events from COVID-19 disruption. Originally launched in 2014, the revamped online portal – localised to languages including German, Portuguese, Spanish and Italian, as well as English – went live on 4 August, less than two weeks before …

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Betsson rolls out new Group Affiliates site

Betsson Group has confirmed that it has launched a newly designed website for Betsson Group Affiliates which will support customer experience. The goal for the new site, according to Betsson, is to provide its visitors with an ‘easier way to learn’ about the company. In addition, it aims to offer further education on how customers can browse information based on …

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Affiliate concerns: Maintaining trust in the modern market

Affiliate - Safe Affiliate Programs

Trust and integrity between an affiliate and a sports betting or gaming operator has always been a hot topic. This is based on an unusual relationship between the two partners, where the operator holds the key to any affiliate earnings as the affiliate business is a “deliver first” get paid after operation.  Ellen Learmonth, who manages the affiliate program for …

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Rightlander tackles non-compliant affiliates with Fast Track report

In response to the Spanish Government’s fast-tracking online gambling advertising restrictions, marketing compliance specialist Rightlander has launched a new ‘Fast Track’ bonus tracking report.  On 3 April 2020, the Spanish Government approved urgent measures to limit the advertising of games of chance and online gambling on all marketing channels during the “State of Alarm” caused by COVID-19.  Since the introduction of …

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Campeón Gaming Partners: Waiting for the “green light” to make Sweden and UK market moves

Campeón

Having secured a licence from the Malta Gaming Authority, igaming operator Campeón Gaming Partners has set about adding four new gaming brands in the second half of 2019, as well as finalising the deals of new licensed operations for both Sweden and the UK. We caught up with Marinos Shiapanis – the firm’s Co-Founder and CMO – to discuss the …

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BETR smart contract upgrade features new affiliate program

BETR

Blockchain-based BETR has backed up the recent release of its sportsbook app – BETROdds – by launching a new version of its smart contract featuring BETR Affiliates. This new development, designed to encourage wider use of the BETR token, has made it possible to tag BETR wallets introduced by affiliates. It enables affiliate commissions to be paid instantly from the …

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Utilising the Ryder Cup to drive golf betting

As a betting product, golf has grown exponentially in recent times and with the Ryder Cup nearing, there is no better time for betting operators to maximise the drive of the sport. Ahead of the eagerly anticipated start of the tournament, SBC spoke to Mike Murphy from OnlineBettingSites.com about how affiliates and sportsbook operators can work together to take advantage …

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