Tag Archives: AffiliateInsider

Lord of the Pot to use AffiliateINSIDER for Live Fantasy promotion

Fantasy operator Lord Of The Pot has engaged AffiliateINSIDER to support the launch of the its interactive ‘Live Fantasy’ sports and esports contests platform and affiliate offering for its Tokipot.com brand. This patented product aims to differentiate itself from other fantasy offers by giving customers the chance to pick and edit a fantasy lineup during a live game, allowing players …

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Johnstone takes 100% control of AffiliateINSIDER brand

AffiliateINSIDER and SBC are pleased to announce that AffiliateINSIDER co-founder Lee-Ann Johnstone is taking sole ownership after agreeing a deal with SBC to buy its half of the business. Launched originally as a joint venture with SBC, AffiliateINSIDER was created to help the sector adapt to a series of rapid changes taking place in affiliate and digital marketing. The collaboration …

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KaFe Rocks: COVID-19 allowed us to reflect for the future

The global health pandemic has caused shockwaves across the entire gambling industry, with widespread restrictions imposed on retail operations forcing companies to shift their focuses towards other avenues, albeit temporarily, to sustain themselves during this tumultuous year. But as live sport starts to resume and retail bookmakers start opening up their stores, the discussion has turned towards how the industry …

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AffiliateINSIDER supports BetShah affiliate programme launch

BetShah has outlined plans to ‘cement and further enhance’ its current network of partnerships after confirming the launch of its new affiliate program which will be managed exclusively by AffiliateINSIDER. The partnership plans to guarantee both support and development of BetShah’s affiliate marketing strategy to a global market and provide affiliate relationship management of the highest calibre upon launch. Ioannes Lagos, Project Manager at …

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Marathonbet affiliate program gets AffiliateINSIDER management boost

Marathonbet

Marathonbet has injected “energy and expertise” into its affiliate program after striking a new deal with AffiliateINSIDER. As the new affiliate management agency for Marathonbet, AffiliateINSIDER has set about combining strategy and program management with the bespoke marketing services to widen the online sports betting and gaming operator’s global reach. Marathonbet, who this week announced a new multi-year deal with …

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Betting on Sports presents ‘biggest and most comprehensive agenda’

‘Our biggest and most comprehensive agenda yet’ is how SBC Managing Director Andrew McCarron describes the fourth edition of the Betting on Sports conference and exhibition. There will be eight bumper tracks held across the two days of SBC’s flagship conference, which takes place at Olympia London from 17-20 September, including the second running of the PaymentExpert Forum. Betting on …

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RAIG to discuss affiliate specific regulations

The chair of the new Responsible Affiliates in Gambling (RAIG) trade body Clive Hawkswood is already making meetings with key stakeholders to discuss the necessity for affiliate-specific regulations, as the marketing sector looks to protect its image. In an interview with AffiliateINSIDER, Hawkswood was asked if gambling affiliates and affiliate marketing practices were misrepresented within existing UK advertising codes. “There …

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Affiliate Marketing Masterclass confirmed for Betting on Sports America

Masterclass

Delegates attending the upcoming Betting on Sports America conference (23-25 April) will be given the chance to learn about how affiliate marketing will shape up in the newly open US market as part of the Affiliate Marketing Masterclass on 24 April. The Masterclass is free to attend and delivered in partnership with AffiliateINSIDER through the organisation’s Founder and CEO Lee-Ann …

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David da Silva: “EasyOdds has a natural role to fulfil”

EasyOdds CEO David da Silva believes his firm has “a natural role to fulfil as an independent body sitting between consumers, operators and the UK Gambling Commission”. The comments were made during an interview with AffiliateINSIDER, when da Silva was probed on what kind of strategy the sports betting affiliate has implemented to deal with compliance and social responsibility. “To …

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